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Top Ranked Survey Sites in Canada 2024

Here are all the key survey sites available in Canada ranked from top to bottom; meticulously reviewed and curated factoring in elements like fair compensation, reward options, user experience and data protection. So, let’s dive right in and uncover the crème de la crème of survey sites that are absolutely worth your time and dedication:

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Hatch App

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Survey sites in Canada

canada survey sites

Signing up for survey sites based in Canada does not necessarily provide any specific benefits over international companies, but their local knowledge means that surveys are better tailored to local needs. You’ll often find famous Canadian brands such as Tim Hortons, Air Canada, and Loblaws featured in consumer surveys from these companies.
The best example of a Canadian survey company is Leo, headquartered in Montreal. Leo is the largest provider of market research participants in Canada, and as a survey taker, you are guaranteed a continuous stream of new surveys coming your way.

International survey sites 

Canada is an attractive market for international market research companies, with all of the main global firms like Ipsos, Kantar, Dynata and Toluna offering Canadian versions of their panel sites.
One example of a global market research firm with a strong presence in Canada is Toluna Influencers, which offers PayPal and gift card rewards to survey takers. Other global panel sites with a strong presence in Canada include Ipsos’ i-Say and YouGov.

Survey Networks

In addition to panel communities where you can sign up for surveys, you can also find survey networks connecting with third-party publishers. One such example is Cint’s YourSurveys, which is connected to several Canadian websites and offers users extra rewards and points through paid surveys.

It’s worth noting that local Canadian market research firms like Leger’s Leo Panel may offer higher rewards and better quality surveys than some of the big international programmatic firms.

Reward Sites for Canadians

In addition to the local and international consumer panels, Canadians can also earn money from surveys by signing up for one of the many reward sites. These sites allow you to earn cash and other rewards by completing a range of different paid tasks in addition to taking surveys. Examples could include scanning receipts, watching ads, downloading games, completing offers, and more. 

A reward site is a website that offers rewards or incentives to users for completing certain tasks or activities. Users can earn points or virtual currency in return for completing tasks, which can then be redeemed for prizes, cash or gift cards.

Examples of reward sites available in Canada include Swagbucks and DailyRewards. These sites offer a mix of surveys and other paid tasks such as watching videos, completing offers, and downloading apps.

Third-party surveys

Reward sites are often used by companies to conduct market research or to promote their products or services. The surveys offered on these sites usually come from third-party platforms such as YourSurveys and PollFish, which are automatically matched through programmatic marketplaces connecting market research buyers and respondents.

However, it is important to be cautious when using reward sites, as some may be scams or may not offer fair compensation for the time and effort required to complete the tasks. Surveys offered through third-party marketplaces such as YourSurveys and PollFish are often paid less than similar surveys on proprietary platforms like Prolific and Leger Opinion. Therefore, it is important to weigh the range of earning options available on reward sites against the potential compensation offered by surveys.

Popular survey rewards

The most popular survey reward in Canada is cash, which can be redeemed via PayPal, cheque, or direct deposit. Many survey sites also offer gift cards as an option, which can be used to shop at local brands such as Tim Hortons, Cineplex, Indigo, and Petro-Canada. Some survey sites also have sweepstakes and prize draws for their members, which can include electronics, travel vouchers, and other items.

What is the minimum age for taking surveys in Canada?

According to the CRIC Public Opinion Research Standards and Disclosure Requirements, the minimum age for taking surveys in Canada depends on the nature and purpose of the survey and the company conducting it. For most online surveys, participants need to be at least 13 years old, while some surveys may require them to be 16 or 18 years old. Some surveys may also accept younger children with parental consent. It is essential to read the terms and conditions of each survey before signing up and to follow the privacy and confidentiality rules of the survey data.

What types of surveys can I expect?

Not sure if taking online surveys is something for you? By contributing to surveys, you can influence products and services across a wide range of sectors. Even if your primary motivation is to earn dollar bucks,  you’re much more likely to enjoy taking surveys if you see the value in making your voice heard. Here are some examples for more context:

  • Product features and attributes: Lush researching which product features and attributes are most important to consumers when choosing skincare products, such as ingredient preferences, product texture, and fragrance.
  • Customer satisfaction and loyalty: Walmart measuring customer satisfaction and loyalty levels, including factors like store layout, product quality, and overall shopping experience.
  • Brand awareness and perception: Hudson’s Bay assessing brand awareness and consumer perception of their brand, including questions about brand recognition, brand associations, and perceived quality compared to other similar brands.
  • Purchase behaviour: Best Buy exploring how and why consumers make purchase decisions when buying tech products, including factors like price, product specifications, and brand reputation.
  • Price sensitivity: Air Canada measuring consumer price sensitivity for different types of flights and destinations, and use the insights to optimize their pricing strategy.

The Canadian market research landscape

Taking surveys and sharing their data is a way for ordinary Canadians to get a piece of the multi-billion dollar market research industry. From large international firms to small local agencies, a wide range of companies offer paid surveys, focus groups, and product testing opportunities.
Driving the industry’s growth is the demand for consumer insights, as businesses seek to understand the market, their customers, and their competitors. Key sectors driving market research in Canada include retail, financial services, telecommunications, healthcare, and government.

Market leader in Canada: Leger

Leger Opinion is by many considered the leading market research provider in Canada. A well-known and respected firm that has been in operation since 1986.

Leger Opinion has a deep understanding of the Canadian market and the cultural nuances that can impact consumer behavior, attitudes, and preferences. This local knowledge enables Leger Opinion to provide more accurate and relevant insights to their clients, which can be crucial for businesses looking to expand their operations in Canada.

Furthermore, Leger Opinion is uniquely positioned to serve the French-speaking population in Canada. With offices in Quebec and a team of bilingual researchers, Leger Opinion has the capability to conduct research in both English and French. This is a significant advantage for businesses that are looking to conduct research in Quebec or target the French-speaking population, as it allows them to reach a broader audience and gather more comprehensive data.

The Canadian Market Research Association

Market research in Canada is regulated by the Canadian Research Insights Council (CRIC), which upholds ethical and professional standards. Members are required to abide by a code of conduct, including safeguarding participants’ confidentiality, obtaining informed consent, and ensuring research is conducted with integrity. 

One of the many checks we do when reviewing survey sites is to check if the parent company is a member of a recognised market research association, such as MRSESOMAR or Insight Association

How CRIC protects the interests of survey takers in Canada

One of the main goals of CRIC is to protect the privacy and rights of survey takers. CRIC follows the principles of transparency, accountability, and ethics in its research activities.

It also ensures that survey takers are informed about the purpose, scope, and risks of participating in surveys. CRIC members are required to comply with the CRIC Code of Standards and Ethics, which includes provisions for data protection, consent, and confidentiality.

How can I make a complaint about data privacy issues?

If you have a concern about how your personal information is handled by an organization, you can make a complaint to the Office of the Privacy Commissioner of Canada (OPC). The OPC is an independent body that oversees compliance with federal privacy laws. To make a complaint, you need to fill out a complaint form and provide as much detail as possible about the issue. You can submit the form online, by mail, or by fax.

The OPC will review your complaint and decide whether to investigate or decline it. If the OPC investigates your complaint, it will contact you and the organization to gather more information and try to resolve the issue. The OPC may issue a report with findings and recommendations at the end of the investigation.

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