After more than 15 years in the online market research industry, we’ve witnessed a growing disconnect between research participants and market research companies.
On one side, incentives have hit rock bottom, with respondents’ time valued at almost nothing. And on the other side, research companies are increasingly struggling with demotivated respondents.
At the same time, everyone seems to agree that respondents providing honest and attentive answers is the most important foundation for market research. That’s why we’re on a mission to help respondents leverage their valuable insights while connecting market research companies with motivated participants.
By providing a platform with independent reviews and transparency coupled with AI and machine learning, HuginX is placing the respondents back on center stage.
Questions? Don’t hesitate to get in touch with us.
Our Expert Reviewers:
Daniel Williams – Our Expert: Dan is from Oxford, UK and is one of our reviewers who’s been with HuginX the longest. With a background in membership support at one of the largest survey companies, Dan has a lot of inside knowledge of the Market Research industry and has helped us refine our reviewing criteria. When Daniel is not working with reviews, he likes to go hiking with his dog Charlie.
Andreea Stan – Our Expert: Andreea is from Timisoara, Romania with a background from user experience (UX) research. Her UX knowledge comes in really handy when reviewing survey experience. Originally joining HuginX as a freelancer, she is now a regular contributor to site. When Andreea is not working with panel reviews, she enjoys old classic movies and she has a passion for baking.
Sophie Fischer – Our Expert: Sophie is from Hamburg, Germany and is our specialist on Expert Networks. After several years of working as a top executive, Sophie is now an independent consultant and is signed up as a council member of several networks. When she is not helping HuginX write Expert Network reviews, she can often be found enjoying thrilling Nordic noir crime series.
By the way, have you heard of Odin’s two ravens?
Hugin and Munin are the two ravens in Norse mythology that flew out in the world every morning at Odin’s command to gather intelligence. Coming back in the evening for their debrief, Hugin provided his thoughts to Odin while Munin served as the memory bank of all their experiences.