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UK Survey Sites
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Top Ranked Survey Sites in the UK 2024

Welcome to our reviews of paid survey sites available for the UK. Not all survey sites are cut from the same cloth, and that’s precisely why we’ve taken it upon ourselves to do the legwork for you. So, let’s dive right in and uncover the crème de la crème of survey sites that are absolutely worth your time and dedication:

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Popular paid survey sites in the UK

There are many paid survey sites available in the UK, but some are more reputable and rewarding than others. In the overview above you’ll find the most popular and trusted paid survey sites in the UK. Here is a selection of sites you can trust:

  • Prolific: This site is known for its high-quality academic surveys that pay well and are interesting to take. You can choose the surveys that match your profile and interests, and get paid via PayPal or Circle.
  • Ipsos iSay: This site is one of the largest and oldest market research companies in the world, and it offers a variety of surveys on different topics. You can earn points for each survey you complete, and redeem them for vouchers, gift cards, or donations to charity.
  • Lifepoint panel: This site is part of one of the world’s leading research companies, and it offers surveys on various aspects of your life, such as health, entertainment, travel, and more. You can earn points for each survey you complete, and exchange them for cash via PayPal or gift cards.
  • Panelbase: This site is a UK-based online research panel that offers surveys on a range of topics, such as politics, media, consumer products, and more. You can earn cash for each survey you complete, and get paid via bank transfer, PayPal, or vouchers.
  • Pureprofile: This site is a personal data platform that allows you to create a profile based on your preferences, opinions, and behaviours. You can then take surveys that match your profile, and earn cash or rewards for each one. You can also get personalised recommendations for content, products, and services based on your profile.
  • CitizenMe: This site is a mobile app that allows you to share your data and opinions with brands, organisations, and researchers. You can take short surveys on various topics, such as social media, health, finance, and more. You can earn cash for each survey you complete, and get paid instantly via PayPal.

Popular reward options 

Survey sites are a popular way to earn some extra money online by sharing your opinions and feedback. However, not all survey sites offer the same rewards for your time and effort. Some of the most popular reward options for survey sites in the UK are:

  • Cash: Many survey sites pay you in cash, either through PayPal, bank transfer, or cheque. This is a convenient and flexible option, as you can use the money for anything you want.
  • Gift cards: Another common reward option is gift cards for various retailers, such as Amazon, Tesco, Argos, or iTunes. Gift cards are great if you want to treat yourself or someone else to something special, or if you want to save money on your shopping.
  • Vouchers: Some survey sites offer vouchers for specific products or services, such as cinema tickets, magazine subscriptions, or restaurant meals. Vouchers are a fun way to enjoy some entertainment or leisure activities without spending your own money.
  • Points: Some survey sites use a point system, where you earn points for completing surveys and then redeem them for different rewards. Points can be exchanged for cash, gift cards, vouchers, or even donations to charity. Points can also be used to enter sweepstakes or prize draws for a chance to win bigger rewards.
  • Products: Some survey sites send you free products to test and review, such as cosmetics, food, or household items. Products are a nice way to try new things and share your honest feedback with the brands.

What is the minimum age for taking surveys in the UK?

According to the MRS Guidelines for Research with Children and Young People, survey takers should be at least 16 years old to participate in online surveys with parental consent. Children 15 and younger need to be supervised by an adult guardian, and the survey content also needs to be age appropriate. 

Here is an infographic from LondonDucklings on children taking part in surveys in the UK:

minimum age surveys children

The UK market research landscape

The market research landscape in the UK is diverse and dynamic, with a range of players offering different types of services and methodologies. According to the Market Research Society (MRS), the UK market research industry generated £4.8 billion in revenue in 2019.

The global market research industry has grown more than twofold since 2008, with North America accounting for over half of the total revenue. The UK market research industry is one of the largest and most established in the world, ranking fourth after the U.S., China and Germany.

The industry is composed of both large multinational firms and smaller specialist agencies, covering sectors such as consumer, business-to-business, social, media, healthcare, and public affairs. The UK market research industry is also at the forefront of innovation, adopting new technologies and approaches such as online surveys, mobile research, big data analytics, artificial intelligence, and behavioural science.

The UK Market Research Association (MRS)

The UK Market Research Society (MRS) is the official professional body for the market research industry in the UK. It represents the views of its members in government and in the press. It also provides quality standards, guidance, training, events and resources for the research, insight and analytics sector. The MRS has over 5,000 individual members and over 500 accredited Company Partners in over 50 countries.

How MRS protects the interests of survey takers in the UK

The MRS sets and enforces ethical standards for the industry, protects the rights and privacy of survey takers, and promotes best practices and professional development:

  • Requiring its members to adhere to the MRS Code of Conduct, which outlines the principles and rules for conducting ethical and quality research.
  • Providing guidance and resources on topics such as data protection, consent, transparency, confidentiality, and complaints handling.
  • Offering accreditation and certification schemes for researchers and organisations that demonstrate competence and compliance with the MRS standards.
  • Advocating for the value and importance of research and data analytics to policymakers, regulators, media, and the public.
  • Supporting the development of skills and knowledge among researchers and data users through training, events, publications, and awards.

One of the many checks we do when reviewing survey sites is to check if the parent company is a member of a recognised market research association, such as MRS, ESOMAR or Insight Association

How is my personal data protected in the UK?

The UK has a comprehensive legal framework for the protection of personal data, which is based on the EU General Data Protection Regulation (GDPR) and the Data Protection Act 2018. The GDPR sets out the principles and rights for the processing of personal data, such as lawfulness, fairness, transparency, accuracy, security, and accountability.

The Data Protection Act 2018 supplements and implements the GDPR in the UK context, and also provides additional rules for specific sectors and situations, such as law enforcement, national security, journalism, and research. The Information Commissioner’s Office (ICO) is the independent regulator for data protection in the UK, and has the power to enforce the law and issue guidance and codes of practice.

Here are some concrete examples:

  • Survey takers must be informed about what data the researchers plan to collect and how they will use it, and they must give their consent for all user research activities.
  • Survey takers’ contact details and other personal data must be stored securely and shared only with colleagues who need to use them for research purposes, and they must be deleted as soon as they are no longer needed.
  • Survey takers have the right to access, rectify, erase, restrict or object to the processing of their personal data, and to withdraw their consent at any time.

How can I make a complaint about data privacy issues in the UK?

If you think your data has been misused or that the organisation holding it has not kept it secure, you can make a complaint about data privacy breaches in the UK. You should first contact the organisation directly and explain your concern. If you are not satisfied with their response, you can report your complaint to the Information Commissioner’s Office (ICO), which is the UK’s independent authority for data protection. The ICO can investigate your claim and take action against anyone who’s misused personal data.

You can find more information on how to make a data protection complaint on the ICO’s website:

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