Norstat Panel Review 2022 - HuginX

Norstat Panel

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Norstat Panel Review

The Norstat Panel is owned by Norwegian market research company Norstat. Norstat is the most prominent research provider in Norway, and the company has expanded rapidly in Europe in recent years. Acquisitions include ODC, Userneeds and TestingTime. The Norstatpanel is a consumer panel that pays its members for sharing their personal data and opinions. Members receive regular surveys and receive “Norstat Coins” in return. These coins can be used for various rewards, including gift cards, coupons, and charity donations. 

Daniel Williams Reviewer

Daniel Williams – Our Expert: Dan is from Oxford, UK and is one of our reviewers who’s been with HuginX the longest. With a background in membership support at one of the largest survey companies, Dan has a lot of inside knowledge of the Market Research industry and has helped us refine our reviewing criteria. When Daniel is not working with reviews, he likes to go hiking with his dog Charlie.

What is it like taking surveys on the Norstat Panel? 

The surveys on Norstat are usually short and easy to complete, lasting between one and twenty minutes. The length of the study will be displayed on the invitation you receive. Longer surveys will have more incentives to complete them. In exchange for your opinions, you can earn points that can be exchanged for cash, gift vouchers, or donations. Norstat offers a recruit-a-friend program that enables its members to generate more leads. 

woman taking surveys on laptop

Is the Norstat panel legit?

Norstat is one of the most prominent market research companies in Scandinavia and can be fully trusted. Users give the app 3 stars on Google Play, 5.0 on Facebook, and 2.8 on Trustpilot. Although there are some negative reviews, most users are satisfied with Norstat’s service. Most surveys on Norstat are short and easy to complete.

What kind of rewards can I expect?

When taking surveys on Norstat, you’ll be able to earn Norstat’s virtual currency (“Norstat Coins”), which you can redeem through various options. The types of reward will to some degree, vary by country, but in general, you can expect to earn gift cards, coupons, sweepstake entries and different charity options. The minimum withdrawal amount is $5. You can also participate in a recruit-a-friend program to earn even more rewards. 

What about the survey experience?

Norstat will always aim for its members to receive appropriate surveys for their lifestyles and interests. In general, surveys are well matched with participating respondents, but as with most survey companies, you’ll also need to expect to be screened out of many surveys. During our tests of Norstatpanel, we qualified for roughly 1/3 of the surveys, which is slightly better than the average.

What can prevent me from taking surveys with the Norstat panel?

Norstat is a serious market research company. If you are caught cheating or providing untruthful answers, you’ll risk losing all your rewards and being banned from participating in future surveys. Also, note that participation in Norstatpanel is by invitation only. Invitations for membership of Norstatpanel are issued by us in a random process specific to market research and are not offered on request. This means that you can’t just head to the website and sign up. 

How we review gigs

Disclosure: While HuginX is editorially independent, we may earn commissions on sign-up links.


Our Approach

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Our Apprach
7.8Expert Score
Norstat Panel Review Summary
Norstat is a legit invitation-only research panel headquartered in Oslo, Norway. You can expect to earn above-average incentives by taking surveys with Norstat, and the survey experience is generally really good. If you take the time to fill out the extended profile information you can expect to receive surveys well matched with your demographics and interests, which means that your qualification rate will increase as well. Norstatpanel gets a tumbs up from HuginX.
Survey Experience
Survey Matching
Incentive Level
Redeeming Rewards
  • Free products sent home for testing (iHUT)
  • Above-average incentive levels
  • Good survey experience
  • Interesting survey opportunities well matched with demographics and interests
  • Support for users could be faster
  • Many profiling questions to fill out
  • Not possible to sign-up for the panel unless invited
  • No cash incentives

Features: Norstat Panel

What can I earn?
Paid Gigs

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Incentive Level
Redemption Threshold
Other Incentives
Cash Incentives
Who should consider joining?
Business Professionals
How do I get started?
Currently Recruiting?
Browser Support
App Support
Contact Methods
What company is behind this?





City (HQ)


MR Associations
Norstat Panel
Norstat Panel
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