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Top Ranked Survey Sites in Australia 2024

Drowning in a flood of survey sites, wondering which ones actually deliver? Say goodbye to confusion as we dissect and rank the key survey sites available for Aussies. We’ve scrutinized compensation fairness, reward variety, user-friendliness, and data security. Let’s unveil the real contenders, shatter empty promises, and make your survey journey a breeze. 

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Survey sites in Australia

survey sites in australia
Signing up for local survey sites does not necessarily provide any specific benefits over international companies, but their local knowledge often means that surveys are better tailored to local needs.
The best example of an Australian survey company is Pureprofile, headquartered in Sydney. Pureprofile is the largest provider of market research participants in Australia, and as a survey taker, you are guaranteed a continuous stream of new surveys coming your way.

International survey sites 

Major global panel sites available in Australia include MyOpinions, which used to be a local Australian survey provider but was acquired by global provider SSI (now rebranded Dynata), back in 2015. Dynata also offers other panels in Australia, such as OpinionWorld, Branded and the mobile app ZAP Surveys.

Ipsos is an example of a global market research firm with a strong presence in Australia. Ipsos’ global survey brand iSay (previously called MyView) offers PayPal rewards in addition to several charity options. Other global market research panels with a strong presence in Australia include Kantar’s LifepointsYouGov and Toluna

Survey Networks

In addition to panel communities where you can sign up for surveys, you also have several programmatic providers connecting with third-party publishers. Cint’s YourSurveys is an example of a survey network which is connected to several Australian websites, using paid surveys as a way to offer users extra rewards and points.  

While taking surveys through a global platform like Cint can be convenient, it’s not always giving you the best paid surveys. You’ll often find that local Australian market research firms like Pureprofile offer higher rewards and better quality surveys than the big international programmatic firms. 

Reward Sites  

In addition to all the local and international consumer panels, you can also earn money from surveys by signing up for one of the many reward sites. Reward sites enable you to earn cash and other rewards by completing a range of different paid tasks in addition to taking surveys.
Examples could be scanning receipts, watching ads, downloading games, completing offers and more.  

A reward site is a website that offers incentives or rewards to users for completing certain tasks or activities. In return for completing these tasks, users may earn points or virtual currency that can be redeemed for rewards such as gift cards, cash, or other prizes. 

Examples of reward sites available in Australia include communities such as Rewardia and Swagbucks, offering a mix of surveys and other paid tasks.  

3rd party offerwalls

Reward sites are often used by companies to gather market research or to promote their products or services. The surveys offered on these sites usually come from 3rd party platforms such as YourSurveys and PollFish. Surveys are automatically matched on a programmatic marketplace connecting market research buyers and respondents. 

In this way, reward sites can be a way for users to earn some extra money or rewards in their spare time. However, it is important to be cautious when using reward sites, as some may be scams or may not offer fair compensation for the time and effort required to complete the tasks. 

Surveys offered through 3rd party marketplaces such as YourSurveys and PollFish are often less paid than similar surveys on proprietary platforms like Prolific and Pureprofile. On the other hand, reward sites can offer a broader range of earning options. So it all depends on what is most important for you; sites with lots of different low-paid offers, or higher-paid sites streamlined around surveys. 

Popular survey rewards

Some of the most popular survey rewards in Australia include:

  • Cash: Some survey sites pay you directly in cash via PayPal or bank transfer. This gives you the flexibility to use your earnings however you want. For example, Opinion World, Pureprofile and Octopus Group are some of the survey sites that pay cash in Australia.
  • Gift cards: Another popular reward option is gift cards from well-known brands and retailers. You can use these gift cards to shop online or in-store for groceries, electronics, clothing, entertainment and more. Some of the local brands that offer gift cards as survey rewards are Woolworths, Qantas, Coles, Kmart, Target and JB Hi-Fi .
  • Other rewards: Some survey sites also offer other types of rewards such as vouchers, coupons, sweepstakes entries, donations to charities and more. These rewards may vary depending on the survey site and the availability of the offers.

What is the minimum age for taking surveys in Australia?

The recommendation from AMSRS is that children aged 16 and older should be allowed to join a survey site without parental consent. Children 15 and younger should only sign up for a survey site and take surveys under the supervision of an adult guardian. 

What types of surveys can I expect?

Not sure if taking online surveys is something for you? By contributing to surveys, you can influence products and services across a wide range of sectors. Even if your primary motivation is to earn dollar bucks,  you’re much more likely to enjoy taking surveys if you see the value in making your voice heard. Here are some examples for more context:

  • Product features and attributes: The Australian brand Aesop researching which product features and attributes are most important to consumers when choosing skincare products, such as ingredient preferences, product texture, and fragrance.

  • Customer satisfaction and loyalty: Coles measuring customer satisfaction and loyalty levels, including factors like store layout, product quality, and overall shopping experience.

  • Brand awareness and perception: RM Williams assessing brand awareness and consumer perception of their brand, including questions about brand recognition, brand associations, and perceived quality compared to other similar brands.

  • Purchase behavior: JB Hi-Fi exploring how and why consumers make purchase decisions when buying tech products, including factors like price, product specifications, and brand reputation.

  • Price sensitivity: Qantas measuring consumer price sensitivity for different types of flights and destinations, and use the insights to optimize their pricing strategy.

  • Advertising effectiveness: Hungry Jack’s exploring the effectiveness of their advertising campaigns, including which ads are most memorable and which messages resonate best with consumers.

The Australian market research landscape

Australia’s market research industry is thriving, valued at over $3.2 billion in 2023. Taking surveys and sharing data is a way for ordinary Aussies to get a piece of this multi-billion industry.

From large international firms to small local agencies, a wide range of companies offers paid surveys as well as focus groups and product testing opportunities.

Driving the industry’s growth is the demand for consumer insights, as businesses seek to understand the market, their customers, and their competitors. Key sectors driving market research in Australia include retail, financial services, telecommunications, healthcare, and government.

The Australian Market Research Association (AMSRS)

Market research in Australia is regulated by the Australian Market and Social Research Society (AMSRS), which upholds ethical and professional standards. Members are required to abide by a code of conduct, including safeguarding participants’ confidentiality, obtaining informed consent, and ensuring research is conducted with integrity. If you want to make sure that you’re signing up to a legit survey site in Australia, you should check if the parent company is a member of either AMSRS or one of the international market research organisations such as ESOMAR or Insights Association.

How AMSRS protects the interests of survey takers in Australia

AMSRS has a Code of Professional Behaviour that sets out the ethical and professional standards for its members. The Code aims to protect the rights and privacy of survey participants, as well as the quality and integrity of research. Some of the key principles of the Code are:

  • Participants must be informed of the purpose and nature of the research, and their consent must be obtained before collecting any personal information.
  • Participants must be treated with respect and courtesy, and their opinions must not be influenced or misrepresented by the researcher.
  • Participants must be assured of confidentiality and anonymity, and their personal information must not be disclosed to anyone without their permission.
  • Participants must be able to withdraw from the research at any time, without any negative consequences.
  • Participants must not be harmed or disadvantaged by the research, and any potential risks or benefits must be disclosed to them.

How is my personal data protected in Australia?

Personal data protection in Australia is regulated by the Privacy Act 1988, which sets out the Australian Privacy Principles (APPs) that apply to most organisations and government agencies. The APPs cover how personal data can be collected, used, disclosed, stored and accessed. They also give individuals the right to access and correct their personal data, and to make complaints if their privacy is breached.

How can I make a complaint about data privacy issues?

If you have a concern or complaint about how an organisation or agency handles your personal information, you can contact the Office of the Australian Information Commissioner (OAIC). The OAIC is the national regulator for privacy and freedom of information. You can lodge a complaint online, by mail or by phone. The OAIC will assess your complaint and try to resolve it through conciliation. For more information, visit

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