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American Survey Sites
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Top Ranked Survey Sites in the US 2024

Lost in a sea of survey options, unsure which ones are worth your time? Time to bid farewell to confusion. We have reviewed all the key survey sites available in the US and ranked them from top to bottom. Now, let’s plunge into the depths and unveil the crème de la crème of legit survey sites that truly merit your time and commitment:

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Legit paid survey sites in the US 

national consumer panel review

The National Consumer Panel is run by the US market research company NIQ (formerly NielsenIQ).

You’ll find some of the world’s largest survey companies headquartered in the US such as Dynata (OpinionOutpost), Prodege (Swagbucks), Pinecone Research (NIQ) and Disqo (SurveyJunkie). Here are some of the most well-established and legit US-based survey sites:

  • OpinionOutpost: This site is owned by Dynata, a global leader in digital research data. OpinionOutpost lets you share your opinions on various topics and earn rewards such as cash, gift cards, or donations. Dynata is based in Plano, Texas.
  • Swagbucks: This site is owned by Prodege, a leading online rewards platform. Swagbucks allows you to earn points by completing surveys, watching videos, shopping online, and more. You can redeem your points for cash or gift cards from popular retailers. Prodege is headquartered in El Segundo, California.
  • SurveyJunkie: This site is owned by Disqo, a consumer insights platform that connects brands and consumers. SurveyJunkie helps you earn cash or e-gift cards by taking surveys on various products and services. Disqo is located in Glendale, California.
  • Pinecone Research: This site is owned by NIQ, a market research company that specializes in new product development. Pinecone Research invites you to join their panel and give feedback on new products before they hit the market. You can earn cash or prizes for your participation. NIQ has its main office in Cincinnati, Ohio.
  • FocusGroup: This site is owned by Sago, a company that provides online and in-person focus groups for various industries. FocusGroup allows you to join their database and get invited to participate in paid studies on topics that interest you. Sago has its headquarters in New York City.
  • Receipt Hog: This site is owned by Numerator, a data and tech company that helps brands understand consumer behaviour. Receipt Hog lets you earn coins by snapping photos of your receipts from any store. You can exchange your coins for cash or gift cards. Numerator is situated in Chicago, Illinois.

International paid survey sites 

Americans also have the opportunity to join several international survey sites. Here are a few good examples of well-established international communities recruiting survey participants in the US:

  • Ipsos iSay: This is a popular survey site that rewards users with points that can be redeemed for gift cards or cash. The site is run by Ipsos, a global market research and consulting firm headquartered in Paris, France.
  • Lifepoints Panel: This is another well-known survey site that offers users various ways to earn points, such as taking surveys, testing products, or sharing opinions. The site is owned by Kantar, a leading data, insights and consulting company based in London, UK.
  • Mobrog: This is a survey site that pays users for completing online surveys on various topics. The site is part of Splendid Research, a market research company located in Hamburg, Germany.
  • YouGov Panel: This is a reputable survey site that focuses on political and social issues. Users can earn points for taking surveys and sharing their views on current affairs. The site is part of YouGov, a global public opinion and data company headquartered in London, UK.
  • Toluna Influencers: This is a large survey site that has millions of members worldwide. Users can earn points for taking surveys, creating polls, or engaging with other members. The site is part of Toluna, a leading digital consumer insights company based in Paris, France.

Reward Sites  

In addition to taking surveys, reward sites offer a wide range of ways to earn money and prizes. Examples of tasks you can do to earn money include scanning your receipts, watching videos, playing games and signing up for new trials and offers. You usually earn points or virtual currency that you can exchange for rewards like gift cards, cash, or other goodies.

Some of the most recognized reward sites that you can join in the US include PrizeRebel, InboxDollars, Qmee, Lootup, Testerum, Kashkick and Timebucks.  

Popular survey rewards in the US


Cash is the most popular survey reward option because it is flexible and convenient. You can use cash to pay for anything you want, without any restrictions or fees. Some survey websites offer cash payments via different methods, such as:

  • PayPal: PayPal is a secure online payment service that allows you to send and receive money online. You can link your PayPal account to your bank account or credit card, and use it to shop online or transfer money to others. Some of the survey websites that pay cash via PayPal are PaidViewpoint, Prolific, and Survey Junkie.
  • Bank transfer: Bank transfer is a direct deposit of money from one bank account to another. It is a fast and easy way to receive cash payments from survey websites. You just need to provide your bank account details and wait for the money to arrive. Some of the survey websites that pay cash via bank transfer are Branded Surveys, Pinecone Research, and Opinion Outpost.
  • Check: Check is a paper document that instructs a bank to pay a specific amount of money to a person or organization. You can receive checks by mail from some survey websites, and then deposit them in your bank account or cash them at a local branch. Some of the survey websites that pay cash via check are InboxDollars, American Consumer Opinion, and Unique Rewards.

Gift cards

Gift cards are the second most popular survey reward option because they are easy to use and offer a variety of choices. You can redeem gift cards for online or in-store purchases at various retailers, such as Amazon, Walmart, Best Buy, Starbucks, and more.

Some gift cards are digital, which means you can receive them by email and use them right away. Some gift cards are physical, which means you can receive them by mail and use them later. Some of the survey websites that offer a wide range of gift card options for completing surveys are Swagbucks, Tellwut, and InstaGC.

Other rewards

Some survey websites also offer other rewards that may appeal to the different preferences and interests of survey takers. These rewards include:

  • Prepaid debit or credit cards: Prepaid debit or credit cards are similar to gift cards, but they can be used anywhere that accepts Visa or Mastercard. They are loaded with a specific amount of money that you can spend as you wish. Some of the survey websites that offer prepaid debit or credit cards as rewards are TGM Panel, PrizeRebel, and Shopper’s Voice.
  • Donations to charity: Donations to charity are a way to support a cause that you care about with your survey earnings. You can choose from a list of charities that partner with the survey website, and donate a portion or all of your rewards to them. Some of the survey websites that offer donations to charity as rewards are Ipsos iSay, Premise, and Zap Surveys.
  • Sweepstakes entries: Sweepstakes entries are a chance to win big prizes by entering draws or contests with your survey earnings. You can choose from a variety of prizes, such as cash, gift cards, electronics, travel vouchers, and more. Some of the survey websites that offer sweepstakes entries as rewards are Dabbl, RewardSurvey, and The Panel Station.
  • Merchandise: Merchandise is a way to receive physical products as rewards for completing surveys. You can choose from a catalogue of items that the survey website offers, such as books, clothing, accessories, gadgets, and more. Some of the survey websites that offer merchandise as rewards are MyPoints, SurveySavvy, and Toluna.

What is the minimum age for taking surveys in the US?

The minimum age for taking surveys in the US depends on the survey site and the kind of survey. Some survey sites let anyone who is 13 years or older to sign up and take surveys, while others require you to be 18 years or older. Some surveys may also have specific age ranges or criteria that you need to match in order to qualify. For instance, a survey about college education may only accept respondents who are between 18 and 24 years old and currently enrolled in a college or university.

According to the Children’s Online Privacy Protection Act (COPPA), websites that collect personal information from children under 13 years old must obtain parental consent and follow certain rules to protect children’s privacy. Therefore, survey sites generally do not allow children under 13 years old to join or take surveys without their parent’s permission.

What types of surveys can I expect?

If you’re wondering whether online surveys are worth your time, think about how you can shape the products and services that affect various aspects of your life. Even if you’re mainly interested in earning some cash, you’ll have more fun with surveys if you appreciate the impact of your opinions. Here are some examples to illustrate what we mean:

Product features and attributes: The American brand Clinique asking consumers what they look for in skincare products, such as ingredients, texture, and scent.

Customer satisfaction and loyalty: Walmart evaluating how satisfied and loyal their customers are, based on factors like store layout, product quality, and shopping experience.

Brand awareness and perception: Nike measuring how well consumers know and perceive their brand, including questions about brand recognition, brand associations, and perceived quality compared to other similar brands.

Purchase behavior: Best Buy investigating how and why consumers buy tech products, including factors like price, product specifications, and brand reputation.

Price sensitivity: Delta Airlines gauging how sensitive consumers are to different prices for flights and destinations, and using the insights to adjust their pricing strategy.

Advertising effectiveness: McDonald’s testing the effectiveness of their advertising campaigns, including which ads are most memorable and which messages connect best with consumers.

The US market research landscape

The market research industry in the US is a vital and vibrant sector that helps businesses gain insights into their customers, competitors, and markets. According to Statista, the US market research industry generated over 47 billion U.S. dollars in revenue in 2019, accounting for more than half of the global market research revenue. The US market research industry employs various methods to collect and analyze data, such as surveys, interviews, focus groups, observation, experiments, and data analytics. The industry also serves different client sectors, such as consumer goods and services, healthcare, technology, media, and entertainment.

The top 10 leading market research companies in the US include:

  1. Nielsen
  2. Kantar
  3. NIQ
  4. Ipsos
  5. GfK
  6. Qualtrics
  7. Dynata 
  8. Medallia
  9. GLG
  10. LiveRamp

The US Insights Association (IA)

The Insights Association (IA) was formed in 2016 by the merger of two previous associations: the Marketing Research Association and the Council of American Survey Research Organizations. The association aims to protect and create demand for the evolving consumer insights and data analytics industry by promoting its role in driving business impact.

The association also provides its members with various benefits and services such as education, certification, advocacy, networking, events, awards, and publications. The association is one of the partners of the 2020 Top 50 U.S. Report, which ranks the top market research and data analytics companies in the U.S. based on their revenue and performance.

How IA protects the interests of survey takers in the US

The Insights Association (IA) helps protect survey takers by setting high standards for ethical and professional conduct, promoting transparency and accountability, and educating the public about the benefits and risks of participating in surveys. For example, one of the IA’s guidelines is that survey takers should always be informed about the purpose, duration, and compensation of the survey before they agree to take part. The IA also provides resources and support for survey takers who have questions or concerns about their privacy, security, or data quality.

How can I protect my personal data when taking surveys?

This is a question that many people may have, especially in the age of big data and targeted advertising. The answer is not simple, as different online surveys may have different privacy policies and data practices.

You have the right to know

You have a right to know how their data is collected, used and shared by any entity that collects it, including online survey platforms. According to the Pew Research Center, a majority of Americans believe that they should be able to access and correct their personal information held by companies (94%) and the government (92%). They also think they should be able to know what information is collected about them (93% for companies and 88% for government).

Legal protection

Americans also have some legal protections for their personal data, depending on the type and source of the data. For example, the Privacy Act of 1974 regulates how federal agencies collect, maintain and disclose personal information about individuals. The Health Insurance Portability and Accountability Act (HIPAA) protects the privacy and security of health information held by healthcare providers, insurers and other entities. Some states have also enacted their own privacy laws, such as the California Consumer Privacy Act (CCPA), which gives Californians the right to access, delete and opt out of the sale of their personal information by certain businesses.

Steps to protect yourself

You can take some steps to protect your personal data when taking online surveys, such as reading the privacy policy and terms of service of the survey platform. It’s also worth checking the reputation and credibility of the survey provider on review sites such as HuginX and use strong passwords and encryption tools, limiting the amount and sensitivity of the information they share, and opting out of unwanted communications or data sharing. However, these steps may not be sufficient or effective in all cases, as some online surveys may use deceptive or coercive tactics to collect data, or may share or sell data to third parties without consent or notice.

These are just some of the ways you can protect your personal data in the US. You can learn more about your rights and responsibilities as a consumer on the FTC website:

How can I make a complaint about data privacy issues?

If you are concerned about how your personal data is being used or shared by a company or organization, you have the right to make a complaint. Data privacy is a serious issue and you deserve to have your voice heard. Here are some steps you can take to file a complaint about data privacy issues in the US:

  • Identify the entity that is violating your data privacy rights. This could be a website, an app, a social media platform, a health care provider, a bank, or any other entity that collects, stores, or shares your personal information.
  • Review their privacy policy and terms of service to see if they have a process for handling complaints. You may find a contact email, phone number, or online form where you can submit your complaint. If not, you can try to contact them through their customer service or support channels.
  • Explain your complaint clearly and politely. Provide as much detail as possible about what data privacy issue you are facing, how it affects you, and what you want them to do to resolve it. Include any evidence or documentation that supports your claim, such as screenshots, emails, receipts, etc.
  • Follow up on your complaint if you don’t receive a response or a satisfactory resolution within a reasonable time frame. You can escalate your complaint to a higher authority within the entity, such as a manager, supervisor, or legal department. You can also contact your state attorney general’s office or consumer protection agency to see if they can assist you with your complaint.
  • If none of the above steps work, you can consider taking legal action against the entity that is violating your data privacy rights. You may need to consult with a lawyer who specializes in data privacy law to evaluate your options and potential outcomes. Depending on the nature and severity of the violation, you may be entitled to compensation or other remedies.

Data privacy is an important right that you should not give up easily. By making a complaint, you are not only protecting yourself, but also raising awareness and holding accountable those who misuse or abuse your personal data.

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