National Consumer Panel
National Consumer Panel (NCP) Review
Welcome to our review of the National Consumer Panel (NCP), a popular site that allows users to earn rewards by simply scanning their grocery purchases and sharing their shopping habits. By joining NCP, you’ll have the opportunity to earn gift cards and other rewards in exchange for sharing valuable consumer data with the site’s owner, NielsenIQ. In this review, we’ll take an in-depth look at NCP, exploring its pros and cons, rewards program, and overall user experience. Whether you’re new to the world of survey sites or a seasoned pro, this review will help you determine if NCP is the right choice for you.
What is the NCP?
The National Consumer Panel (NCP) is an established research community backed by two research powers, Nielsen and IRI. The NCP is a “mini-USA”, representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2008 as National Consumer Panel), the NCP has been gathering panel members’ opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.
What’s the concept?
National Consumer Panel (NCP) is a shopping scanning site that allows users to earn rewards for scanning their grocery purchases and answering surveys. The concept of NCP is simple: users sign up for the program, scan their grocery receipts using the NCP app or handheld scanner, and earn points that can be redeemed for rewards.
However, the business model generated by the site’s owner, NielsenIQ, is far more complex. NielsenIQ is a market research company that uses the data collected from NCP users to help its clients better understand consumer shopping trends and preferences. By selling this data to its clients, NielsenIQ is able to generate revenue and provide valuable insights into consumer behaviour.
Typical target groups for consumer shopping studies include demographics such as age, gender, income, and geographic location. For example, a study may be conducted to determine the shopping habits of women aged 18-24 who live in urban areas. Another study may focus on the shopping preferences of households with children under the age of five.
Subjects for consumer shopping studies can vary widely, from understanding the factors that influence purchasing decisions to analyzing the impact of new product launches. For instance, a study may be conducted to determine how price and convenience affect consumers’ decisions to purchase organic food products. Another study may focus on the effectiveness of various marketing strategies for promoting new snack products.
Is NCP legit?
National Consumer Panel (NCP) is a legitimate market research company that has been in operation for over 25 years. The company is owned by two of the world’s largest market research firms, NielseiQ n and IRi, and has a solid reputation for providing high-quality data to its clients. NCP is also a member of various industry associations, such as the Marketing Research Association and the Council of American Survey Research Organizations, which further underscores its legitimacy.
To ensure the credibility and accuracy of the data collected, NCP uses advanced data collection methods, such as barcode scanning and online surveys. The company adheres to strict ethical standards, including the protection of user privacy and data security. Users’ personal information is kept confidential and is never shared with third parties without their consent.
What type of tasks do I need to do?
You can take part in two types of tasks on the NCP panel:
- Scan the barcode of the products you shop
- Take consumer surveys
You’ll qualify for virtual points and sweepstake entries by staying active by scanning and answering surveys.
How much can I earn?
National Consumer Panel (NCP) is a scanning site that allows users to earn rewards by scanning the barcodes of their purchases. The rewards offered by NCP come in the form of points, which can be redeemed for a variety of rewards including Amazon vouchers, gift cards, products, and PayPal payments.
However, users should be aware that the rewards offered by NCP may not be as generous as they initially seem. The average point value per scanned receipt is just 50 points, which equates to $0.05 per receipt. This means that users will need to scan a significant number of receipts to accumulate enough points to redeem for rewards.
Furthermore, NCP has set a relatively low payment threshold of 50 points. With each point worth just $0.001, users will need to scan approximately 500 receipts to accumulate enough points to be eligible for a $5 gift card.
To put this into perspective, users will need to scan an average of 100 receipts to accumulate just 5 dollars worth of points. This means that scanning receipts can be a time-consuming task for users, particularly those who do not shop frequently or spend large amounts of money on groceries.
While NCP offers users the opportunity to earn rewards for scanning their purchases, the rewards may not be as generous as users might expect. With a low point value per scanned receipt, users will need to scan a considerable number of receipts to accumulate enough points to redeem for rewards.
In addition to earning points, members can also accumulate more earnings by participating in surveys.
By participating regularly in the National Consumer Panel (NCP) program, users will automatically be entered into NCP’s monthly and quarterly sweepstakes. These sweepstakes offer participants the chance to win exciting prizes, including a $100 Monthly Sweepstakes with 20 winners each month, a $500 Super Scanner Quarterly Sweepstakes with 5 winners each quarter, and a $5,000 Cash Giveaway Quarterly Sweepstakes with 1 winner each quarter.
Summary of pros and cons
National Consumer Panel (NCP) is a shopping scanning site that offers users the opportunity to earn rewards for scanning their purchases. While there are some benefits to signing up for NCP, there are also some drawbacks that users should be aware of.
On the positive side, NCP has a low payout threshold, which means that users can redeem their rewards once they have accumulated a relatively small number of points. Additionally, NCP offers users a variety of earning opportunities, including the chance to win prizes in monthly and quarterly sweepstakes, and the opportunity to receive free products to test.
Furthermore, NCP offers several gift card options, which provide users with the flexibility to choose rewards that best meet their needs. Additionally, NCP is a legit market research company that has been in operation for many years, which should provide users with some reassurance that their participation in the program is legitimate.
On the negative side, NCP has a low compensation rate, with users earning just 50 points on average per scanned receipt, which equates to just $0.05. Additionally, the point system used by NCP can be confusing and difficult to understand, which may make it challenging for users to track their progress towards their rewards.
Moreover, surveys can be time-consuming, particularly for users who do not shop frequently or spend large amounts of money on groceries. Finally, NCP can be difficult to qualify for, as the program may not be available in all areas or may be restricted to certain demographic groups.
- Low payout threshold
- Varied earning opportunities
- Free products
- Several gift card options
- Legit market research company
- Low compensation
- Hard to understand point system
- Time-consuming surveys
- Hard to qualify