National Consumer Panel

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National Consumer Panel (NCP) Review

The National Consumer Panel (NCP) is an established research community backed by two research powers, Nielsen and IRI. The NCP is a “mini-USA”, representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2008 as National Consumer Panel), the NCP has been gathering panel members’ opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

What is the NCP?

As a member of the National Consumer Panel, you can take surveys, log your shopping habits, and earn points that will go toward your account balance. It is a great way to earn money online and has sweepstakes prizes to win! However, you will have to dedicate some time to participate in this survey panel, which is only for some. However, if you have a lot of patience, it could be a great opportunity to make some extra cash!

Is NCP legit?

The National Consumer Panel is not a scam. This company has been around for many years, so you can rest assured that your participation will be well-spent. In addition, you’ll enjoy rewards, including sweepstakes entries and gifts. So, to earn money online, you should join the National Consumer Panel today. The rewards are worth it. However, it is essential to remember that reaching the maximum number of points may take some time.

What type of tasks do I need to do?

You can take part in two types of tasks on the NCP panel:

  1. Scan the barcode of the products you shop
  2. Take consumer surveys

You’ll qualify for virtual points and sweepstake entries by staying active by scanning and answering surveys. 

How much can I earn?

The rewards are relatively modest, starting at 8,000 virtual points. Then you need to accumulate additional points to earn rewards, such as gift cards. Since this survey panel only pays a little, it will take a while before you reach a decent amount to redeem. You won’t get rich from National Consumer Panel, but it can be a fun way to earn extra money.

The virtual points you’ll earn can be exchanged into sweepstakes entries, gift cards and cash. 

The National Consumer Panel is free to join. To join, download the app or log on to the website and complete the registration form. Once you’ve completed your registration and received your scanner, you can earn points.

7Expert Score
National Consumer Panel Review Summary
The NCP panel is a great alternative to joining a regular survey site. You'll be able to earn rewards by scanning the products from your usual shopping basket.
Survey Experience
Survey Matching
Incentive Level
Redeeming Rewards
  • Straightforward registration
  • Surveys work well across different devices
  • Trustworthy company
  • As promised
  • Low rewards

Features: National Consumer Panel

What can I earn?
Paid Gigs


Incentive Level
Payout threshold
Cash options
Who should consider joining?
How do I get started?
Web browser
Mobile app
What company is behind this?




United States

City (HQ)


MR Associations
National Consumer Panel
National Consumer Panel
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