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OpinionPanel Review 

We decided to check out OpinionPanel to see if it’s as great as the reviews on TrustPilot and SurveyPolice claims. In this review, we’ll share our experience with signing up and using the site, as well as our thoughts on its earning potential and overall user experience.

Is OpinionPanel a legit survey site? 

Yes, OpinionPanel is a legit panel site owned by a recognized market research company called Savanta (previously YouthSight). Savanta is a member of the UK market research society (MRS)  as well as the European market research association ESOMAR. They conduct research for major brands, corporations, and even governments who want to hear your thoughts on various topics. Your opinions are usually used to contribute to political polls, provide feedback to policymakers, assist brand strategists, or assist universities in improving the student experience.

Opinion Panel Survey Invite

Opinion Panel Survey Invite

What’s the concept?

OpinionPanel is a survey site that provides users with an opportunity to earn points through paid tasks, including surveys, product testing, and video surveys. Savanta, the owner of OpinionPanel, operates by selling market research data to its clients. This business model allows Savanta to gain insights into consumers’ opinions on various products, services, and brands, which is essential for companies to improve their products and services.

Savanta’s clients come from a wide range of industries, including healthcare, finance, and retail. For example, a healthcare company may want to conduct a survey to gather information about the public’s health concerns, while a retail company may be interested in learning about consumer spending habits. The surveys are designed to target specific groups of people, such as college students, parents, or seniors, and cover topics such as online shopping, travel, or food preferences.

Savanta’s business model allows companies to gain insights into consumer behaviour, which is crucial in developing products and services that meet their needs. Through targeted surveys and product testing, OpinionPanel members can earn points and contribute to improving the products and services they use every day.

Data Privacy: Any reason for concern? 

OpinionPanel abides by the MRS’ Code of Conduct, Data Protection Act, and Fair Data’s Principles and won’t share your personal information with clients or any third party unless you explicitly consent for them to do so about a particular research project.

opinionpanel data privacy guarantee screenshot

OpinionPanel data privacy guarantee screenshot

Privacy guarantee: This is the first time we see a company claiming that no personal details will be shared with 3rd parties. It’s great that OpinionPanel and their parent company Savanta takes data privacy seriously, but they might have forgotten the broad definition of personal data under GDPR: “Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data.” The answers in a survey could potentially be used to piece together your identity even if your contact details such as your name and home address are not shared.

Hard to read the privacy policy: OpinionPanel’s privacy policy is 6,885 words long and takes 27 minutes and 32 seconds to read. The readability score is just 49 (out of 100) using the Flesch reading test-ease test. While the length is slightly above average, the reading score of 49 is considered below average and falls into the “difficult to read” category. However, it’s worth noting that privacy policies tend to be dense and technical by nature, which can make them challenging to read regardless of length or readability score.

How much can you make? 

OpinionPanel promises its users various rewards, including Amazon vouchers, gift cards, and sweepstakes entries, for completing surveys and participating in product testing. However, the rewards program may leave some users disappointed. With an average of 75 points per survey and each point being worth £0.01, users can expect to earn an average of £0.75 per survey. This means that users need to complete at least 33 surveys to reach the minimum redemption threshold of £25. While the rewards may seem enticing, it’s important to note that it may take a considerable amount of time and effort to accumulate enough points for a meaningful payout.

At the time of writing this review, you get 1,000 points as a sign-up bonus, which reduces the time it takes to reach the minimum threshold. However, you’ll still need to complete around 20 surveys to reach £25.

OpinionPanel Review on Rewards

OpinionPanel Review on Rewards

What can prevent me from cashing out? 

OpinionPanel is a legitimate survey site that relies on accurate data to provide high-quality market research to its clients. Therefore, users are expected to provide truthful and well-considered answers to all research project surveys. If a user is found to be providing false information or rushing through surveys without paying attention, their account may be suspended and their points may be forfeited.

Furthermore, it is strictly forbidden to share any information about the products or the research projects you participated in via any medium. This includes social media, blogs, or any other platform where information can be shared. If you are found to be in violation of this rule, your membership will be terminated immediately. Attempting to join the community more than once by signing up with different email addresses or behaving fraudulently or dishonestly is strictly prohibited.

In addition, users who have not responded to any invitations to participate in surveys or research projects over a prolonged period despite attempts to contact them may have their account terminated, and any accrued points or credits will be forfeited.

Pros and cons

While it’s always good to weigh the pros and cons before signing up for any survey site, OpinionPanel offers several benefits that make it worth considering.

One of the biggest advantages of this panel site is the varied earning opportunities it provides. You can earn points by completing surveys, participating in product testing, and even taking video surveys. Additionally, when you sign up you’ll receive a join bonus, which is a nice perk.

Another advantage is its excellent support. As a member, you’ll have access to a helpful support team that’s available to answer any questions or concerns you may have. This can be particularly helpful if you’re new to survey sites or if you’re experiencing technical issues.

OpinionPanel is also a legitimate market research company, which means that the surveys you’ll participate in are of high quality and are designed to help companies make informed decisions about their products and services. This can make your experience more meaningful and rewarding.

However, there are some potential downsides to signing up for OpinionPanel. For example, the site has a high payout threshold of £25, which means you’ll need to accumulate a significant number of points before you can redeem your rewards. Additionally, the earning opportunities are somewhat limited, which means that it may take longer to reach the payout threshold.

The surveys can also be time-consuming, and it can be challenging to qualify for certain surveys. Plus, unlike many other survey sites, they don’t offer PayPal payments. Instead, you’ll need to redeem your points for gift cards or sweepstakes entries.

Ultimately, whether or not this is the right survey site for you depends on your preferences and goals. If you’re looking for varied earning opportunities, excellent support, and the opportunity to participate in high-quality market research studies, OpinionPanel is worth considering. However, if you’re looking for quick and easy cash payments or prefer survey sites with lower payout thresholds, this may not be the best choice for you.

OpinionPanel Trustpilot Review

OpinionPanel Trustpilot Review

7Expert Score
OpinionPanel Review Summary
OpinionPanel is a UK-based survey site that offers users various earning opportunities such as paid surveys, product testing, and video surveys. The site is owned by Savanta, a legitimate market research company that sells data to its clients. Users can redeem their rewards in the form of gift cards, Amazon vouchers, and sweepstakes entries. However, the high payout threshold, limited earning opportunities, time-consuming surveys, and inability to qualify for some surveys are some of the drawbacks of using the site. OpinionPanel provides a decent way to earn rewards for those who have the patience and willingness to participate in surveys.
Survey Experience
Survey Matching
Incentive Level
Redeeming Rewards
  • Join-bonus
  • Many types of gift cards (Amazon, Starbucks..)
  • Good user support
  • Legit market research company
  • High-quality surveys
  • High payout threshold
  • Limited earning opportunities
  • Time-consuming surveys
  • Hard to qualify
  • No cash payments

Specification: OpinionPanel

What can I earn?
Paid Gigs

Incentive Level
Payout Threshold
Reward Options
Who should consider joining?
Business Professionals
How do I get started?
Open Registration
Web Browser
Mobile App
What company is behind this?




United Kingdom

City (HQ)


MR Associations
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