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Indian Survey Sites
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Top Ranked Survey Sites in India 2024

Looking for paid survey sites in India? Yes, we know – it’s a jungle out there. That’s why we’ve done the hard work for you by testing dozens of survey platforms, rating them based on fair compensation, user experience and data protection. Here you will find honest reviews of legit survey opportunities in India, along with tips and tricks on how to make the most money.


Survey sites available in India

Here is a directory of the most important survey sites you can join if you live in India. The list is sorted by expert review score, and you filter the sites based on your favourite reward option such as PayPal or bank transfer.  

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Genuine sites that actually pay 

the panel station paid survey site india

The Panel Station is a survey site run by the Indian firm Borderless Access based in Bangalore.

Paid surveys are simple and easy to complete, and you can do them from the comfort of your home or anywhere else with an internet connection. However, not all survey sites are created equal, and some may offer better rewards, more opportunities, and higher quality surveys than others. Here is a selection of genuine and legit survey sites in India that actually pay:

  • Lifepoints Panel: This is a global community of over 5 million members who share their opinions and experiences on various topics. You can earn lifepoints for every survey you complete, and redeem them for gift cards, PayPal cash, or charity donations.
  • Ipsos iSay: This is one of the largest and most reputable market research companies in the world, with over 40 years of experience. You can earn points for every survey you take, and use them to enter sweepstakes, donate to causes, or exchange for vouchers or cash.
  • Mobrog: This is a German-based survey site that operates in over 70 countries, including India. You can earn up to Rs. 100 per survey, and get paid via PayPal or Skrill once you reach Rs. 250 in your account.
  • OpinionPanel: This is a UK-based survey site that targets young people aged 13 to 30. You can earn up to Rs. 300 per survey, and get paid via Amazon vouchers or bank transfer once you reach Rs. 2500 in your account.
  • Rakuten Surveys: This is a Japanese-based survey site that is part of the Rakuten group, one of the largest e-commerce platforms in the world. You can earn e-points for every survey you complete, and redeem them for Rakuten products, gift cards, or cash.
  • YouGov: This is a UK-based survey site that specializes in political and social issues. You can earn points for every survey you complete, and redeem them for gift cards, prepaid cards, or cash.
  • The Panel Station: This is an Indian-based survey site that has over 3 million members across the world. You can earn points for every survey you complete, and redeem them for gift cards, PayPal cash, or Paytm cash.
  • Toluna Influencers: This is a French-based survey site that has over 21 million members worldwide. You can earn points for every survey you complete, as well as for creating polls and topics on the site. You can redeem your points for gift cards, PayPal cash, or products from the Toluna shop.

Popular survey rewards in India


Cash is the most preferred survey reward option in India because it is versatile and handy. You can use cash to buy anything you need, without any limitations or charges. Some survey websites offer cash payments in different ways, such as:

  • PayPal: PayPal is a safe online payment service that lets you send and receive money online. You can connect your PayPal account to your bank account or credit card, and use it to shop online or transfer money to others. Some of the survey websites that pay cash through PayPal are YouGov, Valued Opinions, and Toluna.
  • Bank transfer: Bank transfer is a direct deposit of money from one bank account to another. It is a quick and simple way to receive cash payments from survey websites. You just need to give your bank account details and wait for the money to come. Some of the survey websites that pay cash through bank transfer are The Panel Station, Opinion World, and iPanelOnline.
  • Check: Check is a paper document that orders a bank to pay a certain amount of money to a person or organization. You can receive checks by mail from some survey websites, and then deposit them in your bank account or cash them at a local branch. Some of the survey websites that pay cash through check are GlobalTestMarket, Ipsos i-Say, and SurveySavvy.


Vouchers are the second most preferred survey reward option because they are convenient and offer a lot of options. You can redeem vouchers for online or in-store purchases at various retailers, such as Amazon, Flipkart, Myntra, Big Bazaar, and more.

Some vouchers are digital, which means you can receive them by email and use them right away. Some vouchers are physical, which means you can receive them by mail and use them later. Some of the survey websites that offer a wide range of voucher options for completing surveys are Swagbucks, Viewfruit, and MOBROG.

Why your participation matters

Taking surveys is a rewarding activity for many reasons. Not only can you earn some extra cash or gift cards, but you can also make a difference with your opinions. By sharing your feedback, you can help companies improve their products and services, or influence social policies and trends. You can also learn new things and discover interesting facts from the surveys you take. Here are some examples to show you what we mean:

Product features and attributes: The Indian brand Lakmé asking consumers what they want in beauty products, such as ingredients, texture, and fragrance.

Customer satisfaction and loyalty: Big Bazaar assessing how satisfied and loyal their customers are, based on factors like store layout, product quality, and shopping experience.

Brand awareness and perception: Adidas measuring how well consumers know and perceive their brand, including questions about brand recognition, brand associations, and perceived quality compared to other similar brands.

Purchase behavior: Croma exploring how and why consumers buy tech products, including factors like price, product specifications, and brand reputation.

Price sensitivity: Air India exploring how sensitive consumers are to different prices for flights and destinations, and using the insights to adjust their pricing strategy.

Advertising effectiveness: KFC testing the effectiveness of their advertising campaigns, including which ads are most memorable and which messages connect best with consumers.

Using VPN to take surveys

You might have heard of using VPN to access paid online surveys in other countries like the US. A VPN service can make it seem like you are browsing from another country by changing your IP address. This way, you could potentially take surveys that are designed for US consumers and get paid more.

But wait, don’t do it! Using VPN when taking surveys is a big no-no. Most market research companies have strict rules against it. They can easily find out if you are using a VPN by looking at your location, time zone, browser settings, and device information.

If they catch you using a VPN, they will not be happy. They could ban your account and keep your earnings. Even if you use a VPN for the same country as you live, you could still get in trouble. This is unfortunate in many ways because using VPN can actually help you protect your data transfers on insecure WiFi networks. So, what can you do? The best thing is to avoid using insecure WiFi networks when taking surveys and forget about VPN.

Don’t worry, you’ll find plenty of legitimate survey sites that welcome participants from India by browsing our directory above. These sites have surveys that suit your profile and interests and reward you fairly for your time and effort. By taking surveys honestly and without using a VPN, you can earn money online safely without the risk of account suspension.

Insights and Research in India

The market research industry in India is a crucial and dynamic sector that helps businesses understand their customers, competitors, and markets better. According to Research and Markets, the Indian market research industry was valued at 1.3 billion U.S. dollars in 2019, and is expected to grow at a compound annual growth rate of 15.3% from 2020 to 2025. The Indian market research industry uses various methods to gather and analyze data, such as surveys, interviews, focus groups, observation, experiments, and data analytics. The industry also caters to different client sectors, such as consumer goods and services, healthcare, technology, media, and entertainment.

Leading market research companies in India:

  • Nielsen
  • Kantar
  • IMRB
  • Ipsos
  • GfK
  • Axis My India
  • Hansa Research
  • Chrome Data Analytics & Media
  • Ormax Media
  • Absolutdata

The Indian Market Research Association (MRSI)

The Indian market research association is the Market Research Society of India (MRSI), which was established in 1988 as a not for profit autonomous organization by a group of research suppliers and users from different sectors of the Indian economy. The MRSI aims to promote the growth and development of the market research industry in India, uphold the highest professional and ethical standards, and provide various benefits and services to its members.

The MRSI has different types of memberships, such as corporate, educational, individual and student, and follows a code of conduct that guides its members in the conduct of their business. The MRSI also organizes events, webinars, publications and awards to showcase the best practices and innovations in the field of market research. The MRSI is affiliated with international market research bodies such as ESOMAR, WAPOR and APRC.

How MRSI help protect the interests of survey takers in India?

The MRSI has a code of conduct that all its members voluntarily adhere to, which aims to uphold the highest quality and ethical standards in conducting research. The code of conduct covers various aspects of research, such as data protection, privacy, consent, transparency, confidentiality, and quality control. The code of conduct also provides guidelines for dealing with sensitive topics, vulnerable groups, and potential risks or harms to survey takers.

The MRSI also organises regular events and seminars to promote innovation, best practices, and awareness among its members and the wider research community. By following the code of conduct and staying updated with the latest developments in the industry, the MRSI protects survey takers in India from any misuse or abuse of their data or opinions.

How is my personal online data protected?

India has passed its first comprehensive regulatory framework for privacy, the Digital Personal Data Protection Act 2023, which aims to safeguard the rights and interests of data principals, i.e., individuals who provide their personal data to data fiduciaries, i.e., entities that collect, store, process and share personal data. The Act defines personal data as any information that can identify an individual, such as name, address, phone number, email, biometric data, etc.

The Act also distinguishes between sensitive personal data, such as financial, health, religious, sexual orientation, etc., and critical personal data, such as Aadhaar number, passport number, etc., which require higher levels of protection and consent.

  • The Act imposes various obligations on data fiduciaries to ensure that personal data is processed lawfully, fairly and transparently. Some of these obligations include:
  • Obtaining consent from data principals before collecting or processing their personal data, unless exempted for specific purposes such as national security, public order, health emergency, etc.
  • Providing clear and concise privacy notices to data principals informing them about the purpose, nature, duration and recipients of their personal data processing.
  • Implementing appropriate security measures to prevent unauthorized access, alteration, disclosure or destruction of personal data.
  • Enabling data principal rights such as the right to access, correction, erasure, portability and restriction of their personal data.
  • Conducting data protection impact assessments and periodic audits to evaluate the risks and benefits of personal data processing.
  • Appointing a data protection officer to oversee the compliance with the Act and act as a point of contact for data principals and the regulator.
  • Registering with the Data Protection Authority of India (DPAI), an independent statutory body established under the Act to monitor and enforce the provisions of the Act.

The Act also empowers the DPAI to issue codes of practice, guidelines and standards for various aspects of personal data processing. The DPAI can also conduct investigations, impose penalties and issue orders to data fiduciaries for any violation of the Act. The penalties can range from Rs. 5 crore or 2% of the annual turnover for minor violations to Rs. 15 crore or 4% of the annual turnover for major violations. The Act also provides for a mechanism for adjudication of complaints and appeals by data principals against data fiduciaries or the DPAI.

The Act is expected to enhance the trust and confidence of data principals in sharing their personal data with data fiduciaries and foster a culture of privacy and accountability among data fiduciaries. The Act also aims to promote innovation and growth in the digital economy by creating a level playing field for all stakeholders and ensuring interoperability with other jurisdictions.

What is the minimum age for taking surveys in India?

The minimum age for taking surveys in India is not fixed by any official legislation, but it depends on the type and purpose of the survey. Generally, surveys that involve personal information, sensitive topics, or monetary incentives require the respondents to be at least 18 years old, or have parental consent if they are minors. This is to ensure the protection of privacy, confidentiality, and consent of the respondents.

However, some surveys that are conducted for educational, research, or social purposes may allow respondents who are younger than 18, as long as they have the appropriate permission and supervision from their parents, guardians, or teachers. The survey organizers should always clearly state the eligibility criteria and the terms and conditions of the survey before inviting or accepting any respondents.

Respondents should also read and understand the survey instructions and privacy policy before taking part in any survey. Taking surveys can be a rewarding and informative experience, but it also comes with certain responsibilities and risks. Therefore, it is important to be aware of the minimum age requirements and other ethical and legal aspects of taking surveys in India.

According to the Ministry of Statistics and Programme Implementation, which is the National Statistical Organization of India, there are some guidelines for conducting surveys that cover various aspects such as sampling design, data collection, quality control, data processing, analysis, and dissemination. The Survey of India, which is the National Mapping Agency of India, has also developed a mobile application named Sahyog that enables citizens to participate in various geospatial surveys.

How can I make a complaint about data privacy issues?

To complain about data privacy issues in India under the DPDP Act, follow these steps:

  • Contact the data protection officer (DPO) of the data fiduciary or data processor who processes your personal data. File a complaint in writing with details and documents. You can find the contact details of the DPO on the website or privacy policy of the data fiduciary or data processor. If not, you can request them by email or phone.
  • If not resolved by the DPO, escalate to the Data Protection Authority of India (DPAI). File a complaint in writing with a copy of the DPO’s response. You can send your complaint by post or email to the following address:

Data Protection Authority of India
Ministry of Electronics and Information Technology
Electronics Niketan, 6, CGO Complex,
Lodhi Road, New Delhi – 110003
Email: [email protected]

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