LifePoints Panel

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LifePoints Panel Review

In this review, we’ll share our experience with joining the Lifepoints survey panel and provide our honest opinion on whether it’s worth your time. We’ll look at the compensation level in comparison with other leading survey sites, check the payment process and evaluate the user experience when taking surveys.

Daniel Williams Reviewer

Andrew: Andrew is one of our reviewers who’s been with HuginX the longest. With a background in membership support at one of the largest survey companies, Andrew has a lot of inside knowledge of the Market Research industry and has helped us refine our reviewing criteria. When Andrew is not working with reviews, he likes to go hiking with his dog Charlie. 

Is LifePoints a legit survey site?

Yes, the Lifepoints Panel is a legit survey site where users can earn points by completing paid surveys. Owned by Kantar, a global research and consulting firm, the platform allows users to share their opinions and experiences with various products and services, ultimately contributing to the larger goal of providing valuable insights to companies looking to improve their offerings.

Kantar is a well-established global research and consulting firm that has been in business for over 90 years. With a presence in over 100 countries, Kantar has a reputation for delivering high-quality market research insights to clients across various industries, including consumer goods, technology, finance, and healthcare.

Kantar’s expertise and track record of success in the market research industry demonstrates that they are a legitimate business. The company’s research methodologies are based on rigorous scientific principles and are designed to provide reliable and accurate insights into consumer behaviour, preferences, and attitudes.

Moreover, Kantar adheres to strict ethical standards in its research practices, ensuring that the privacy and confidentiality of survey respondents are protected. The company also complies with relevant data protection and privacy laws in the countries where it operates.

What’s the concept?

The business model behind Lifepoints is relatively straightforward: users sign up for the platform, complete tasks, and accumulate points, which can be exchanged for cash, gift cards, or other rewards. Meanwhile, Kantar gathers and analyzes the data provided by users, selling market research insights to clients looking to gain a deeper understanding of their target audience.

For instance, a consumer goods company may commission Kantar to conduct a survey on the attitudes and preferences of millennial women toward natural beauty products. The survey may ask questions about purchasing habits, ingredient preferences, and brand loyalty, among other topics. The insights gathered from this survey could help the company tailor its marketing messages and product offerings to better resonate with this particular demographic.

Another example could be a financial services firm looking to launch a new credit card. They may commission a survey on the spending habits and preferences of Gen Z consumers, including topics such as rewards programs, interest rates, and mobile banking features. The insights gathered from this survey could help the company design a credit card product that meets the needs of this target group.

kantar surveys

Our panel is managed to give members the best user experience possible, ensuring you collect highly engaged responses from them. They not only join a panel, they join a community.

We provide our panel members with a fully mobile optimised experience, a brand they can trust and a member website that focuses on taking surveys and redeeming points – an environment where they feel comfortable providing data.

lifepoints panel

Data Privacy: Any reason for concern?

Submitting your personal information is part of the game when taking surveys. Keep in mind that your survey answers will be shared with third-party companies, while your personal identifiers such as name, e-mail address and phone number will be kept confidential with Lifepoints/Kantar. Additionally, you might be asked to install independent trackers and apps measuring your online activities. They also let you opt out of surveys on sensitive topics, such as paid medical surveys for patients, which is a good sign that they take your privacy seriously. 

The privacy policy of Lifepoints is quite lengthy, consisting of 3433 words. According to the Flesch readability score of 43, the policy is somewhat difficult to read, requiring a reading time of 14 minutes. This suggests that users may need to set aside a significant amount of time and focus in order to fully comprehend the policy and its implications. The length and complexity of the policy could potentially discourage users from reading it thoroughly, which could lead to misunderstandings or missed information about how their data is being used.

What about the survey experience?

Lifepoints is available on both mobile and desktop platforms. In general, depending on how long it takes you to complete a task, you will earn between 20 and 100 points. You can see how many points you have accumulated on your account dashboard. The dashboard also allows you to add new tasks. The platform is extremely clear and simple, so finding and selecting new tasks will be a breeze.

Liefepoints Panel Dashboard Review

When signing up for the Lifepoints panel, users should be aware that they may not qualify for every survey that they attempt to take. In fact, it is estimated that users may be screened out of up to two-thirds of all survey attempts on the platform. This is because surveys often have specific demographic or behavioural criteria that respondents must meet in order to be eligible to participate.

For example, a survey may be looking for participants who have recently made a purchase at a specific store or who have a certain level of education. If a user does not meet these criteria, they may be disqualified from taking the survey. While this can be frustrating for users who are looking to earn points quickly, it is a common practice in the survey industry and is necessary for ensuring that surveys are accurately targeted to the desired population. Users should be prepared for the possibility of being screened out of surveys and should not rely solely on survey earnings as a source of income.

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How much can you make on LifePoints?

Signing up for the Lifepoints survey site promises the opportunity to earn rewards for completing online surveys. But just how lucrative are these rewards?

Let’s take a look at the rewards that are available. Users can choose from a variety of options, including Amazon vouchers, PayPal payments, gift cards, and charitable donations. While this variety is commendable, the value of the rewards on offer may leave some users feeling underwhelmed.

We experienced an average of 75 points per survey taking 10 minutes. Each point is worth just $0.0083 (you need 600 points for $5 in PayPal money), meaning that the average 10-minute survey is worth around $0.62. To redeem rewards, users must reach a minimum balance of $5 to get paid in cash through PayPal, meaning they would need to complete approximately 8 surveys to reach the threshold for payout. While it’s quite a lot of time and effort to complete 8 surveys for just $5, this is actually not bad in comparison with many other similar survey sites with much higher minimum thresholds and lower incentives per survey.

amazon proof of payment lifepoints panel

Proof of payment Lifepoints panel

What can prevent me from cashing out?

It’s worth noting that there are a significant number of complaints on Trustpilot from Lifepoints users who have had their accounts suspended. While the specific reasons for these suspensions are not always clear, it’s important to keep in mind that violating the platform’s terms and conditions can result in account deactivation and forfeiture of points. Before committing time and effort to Lifepoints or any survey site, it’s advisable to thoroughly research the platform and understand the potential risks involved.’

lifepoints panel complaints

User complaining about a suspended account on Lifepoints panel (screenshot: Trustpilot)

Survey sites often implement measures to ensure survey respondents are attentive and truthful in their responses. Any answers that fail these checks can result in survey submissions being rejected, account deactivation, and the forfeiture of points. It’s important to note that creating multiple accounts in an attempt to earn more money is considered fraudulent behaviour and may result in a permanent ban, as well as the loss of any accumulated funds in your account. Also, keep in mind that only one account per person is allowed.

lifepoints account deactivated

Example of Lifepoints panel account suspension

Summary: Pros and Cons

The Lifepoints Panel is a survey site that promises to reward its users for their time and opinions. Like any platform, it has both pros and cons that users should consider before signing up.

On the positive side, Lifepoints boasts a low payout threshold of $5, which is lower than many other survey sites. Additionally, the payment process is relatively fast, with rewards typically being processed within a few days of redemption. The site also claims to offer high-quality surveys that are relevant to users, with cash payments being an option in addition to gift cards and other rewards. Finally, a join bonus is offered to new users, which can be a nice perk to get started.

However, there are also negative aspects to consider. Some users have reported that Lifepoints is quick to block accounts without warning or explanation, which can be frustrating for those who have put time and effort into completing surveys. The site can also ask repetitive profiling questions, which can be tedious for users. Additionally, some users report that it can be difficult to qualify for surveys, meaning that the earning potential on the platform may not be as high as advertised.

Ultimately, whether or not Lifepoints is a worthwhile survey site for you will depend on your personal preferences and priorities. While the low payout threshold and fast payment process are definite positives, the risk of account deactivation and the potential for tedious survey questions may be significant drawbacks for some users.


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7.4Expert Score
LifePoints Review Summary
Lifepoints is a survey site that offers a low payout threshold of $5 and a fast payment process, along with high-quality surveys and the option for cash payments. The site also provides a join bonus for new users. However, Lifepoints is reportedly quick to block accounts without warning or explanation and can ask repetitive profiling questions. It can also be difficult to qualify for surveys, potentially limiting the earning potential on the platform.
Survey Experience
Survey Matching
Incentive Level
Redeeming Rewards
  • Low payout threshold
  • Fast payment process
  • High-quality surveys
  • Cash payments
  • Join-bonus
  • Quick to block accounts
  • Repetitive profiling questions
  • Hard to qualify

Specification: LifePoints Panel

What can I earn?
Paid Gigs

Incentive Level
Payout Threshold
Reward Options
Who should consider joining?
Business Professionals
How do I get started?
Open Registration
Web Browser
Mobile App
What company is behind this?




United Kingdom

City (HQ)


MR Associations
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