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OpinionWorld Review

OpinionWorld is part of Dynata, a global leader in digital research data since 1977. They offer their clients better insights for smarter business decisions. The company provides research data solutions and operates globally with locations across the Americas, Europe, Asia, and Australia.

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Daniel Williams Reviewer

Andrew: Andrew is one of our reviewers who’s been with HuginX the longest. With a background in membership support at one of the largest survey companies, Andrew has a lot of inside knowledge of the Market Research industry and has helped us refine our reviewing criteria. When Andrew is not working with reviews, he likes to go hiking with his dog Charlie. 

Is OpinionWorld a legit survey site?

OpinionWorld was created by SSI (Survey Sampling International) before the company changed its name to Dynata in January 2019 following the merger with Research Now. As part of Dynata, OpinionWorld is part of a network of sources used to fulfil market research surveys on several different topics ranging from standard consumer surveys to b2b surveys and healthcare studies.

OpinionWorld Dashboard

OpinionWorld Dashboard

How to get started

To earn rewards, you must complete surveys. Each survey should take approximately ten to fifteen minutes to complete. To join OpinionWorld, you must be above the minimum age, which is usually between 14 and 18 years, depending on the country.

OpinionWorld Welcome Survey

OpinionWorld Welcome Survey

Better submit thoughtful answers

Since OpinionWorld is part of a large and serious market research company, they are making big efforts to combat fraud and inattentive answers among their users. If you are repeatedly caught providing false answers, you will be at risk when redeeming your rewards. Like many other paid panel sites, OpinionWorld uses trap questions within the surveys to check if respondents are answering honestly. An example of this could be to ask your age in different ways at different stages. So if you’re planning to make a quick buck by racing through surveys without paying much attention, this is probably not the right site.

You will be able to finish a survey if you answer truthfully.

You will be able to finish a survey if you answer truthfully.

High chance of qualifying

You will never have a shortage of survey opportunities signing up with OpinionWorld, and most surveys will provide a good user experience. The survey matching is also happening effectively, but you need to consider a lot of screening questions before you sign up. Compared to many other survey sites we have tested, you are generally less screened out. This is very positive because it also increases your likelihood of getting paid the full incentive for each survey.

OpinionWorld Available Surveys for New Members

OpinionWorld Available Surveys for New Members

Low incentives

While the user experience and survey matching are happening effectively, the incentive level can be as low as 10 points for a short survey. To redeem through PayPal, the minimum threshold is 10 EUR/USD or 1000 points, which means you will need to conduct up to 100 short surveys before reaching the redemption threshold if you are aiming for a cash transfer. At the same time, you will also get survey opportunities where you can earn a lot more, and the redemption level for Amazon vouchers is lower.


This is how we review gigs

Disclosure: While HuginX is editorially independent, we may earn commissions on sign-up links.


Our Values

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OpinionWorld Trustpilot Reviews - Pros and Cons

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OpinionWorld Trustpilot Reviews – Cons

5.3Expert Score
OpinionWorld Review Summary
This is a paid survey site by a serious and legit market research company. The user experience is generally working good, but keep in mind that this is a company using advanced methods to detect inattentive and false answers, so don't get tempted to just race through the surveys. The surveys are often interesting and of high quality, but incentives can be low. The biggest negative is the fact that it takes a lot of effort to reach the minim threshold to redeem through PayPal.
Survey Experience
Survey Matching
Incentive Level
Redeeming Rewards
  • It's easy to get into the surveys.
  • Easier to qualify than with other sites
  • As promised, rewards transferred
  • Survey company for professionals
  • Surveys of high quality
  • Hard to reach the minimum threshold to redeem, especially through PayPal
  • Incentives for short surveys are very low
  • Quite a lot of pre-screener before getting into the surveys

Specification: OpinionWorld

What can I earn?
Paid Gigs


Incentive Level
Payout Threshold
Reward Options
Who should consider joining?
Business Professionals
How do I get started?
Open Registration
Web Browser
Mobile App
What company is behind this?




United States

City (HQ)


MR Associations
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