Ipsos iSay

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Ipsos iSay Review

Ipsos iSay is a survey site that claims you can earn gift cards and cash by taking online surveys. Checking reviews on Trustpilot and SurveyPolice, users seem to either love it or hate it. Many short one-sentence reviews are giving five stars, but other long reviews paint a different picture. We noticed a lot of complaints about how difficult it is to qualify, and that the rewards are not very high. What’s the real story here? Check our honest review to find out.


Andreea – Our UX Research Expert: Andreea is from Timisoara, Romania with a background from user experience (UX) research. Her UX knowledge comes in really handy when reviewing survey experience. Originally joining HuginX as a freelancer, she is now a regular contributor to site. When Andreea is not working with panel reviews, she enjoys old classic movies and she has a passion for baking.

What is Ipsos iSay?

iSay is the survey brand belonging to Ipsos Group, which is considered to be the world’s 3rd largest market research company after Nielsen and Kantar. After consolidating several survey brands including Livra (South America), Rewarding Panel (MENA) and MyView (Australia), iSay is now considered one of the world’s largest panel communities similar in size to other big panels such as YouGov and Kantar’s LifePoints panel. In this review, we’ll take a closer look at the pros and cons of signing up for iSay in comparison to some of the other popular survey sites.

Is Ipsos iSay a legit survey site?

When it comes to the legitimacy of Ipsos iSay, there’s no doubt that the site is legitimate. It’s important to note that the site is not scamming people. Users are not asked to provide sensitive financial information such as credit card numbers, which is a good sign of a legitimate operation.

However, legitimacy does not equate to a flawless user experience. As highlighted in our review, there are several negative aspects to be aware of. The qualification process can be tedious, and the presence of prescreener and duplicate questions can be off-putting. The surveys can also be quite long, which might not appeal to everyone.

Furthermore, while Ipsos iSay itself is legitimate, users should exercise caution when redirected to third-party platforms offered through their portal. Not all third-party platforms maintain the same level of legitimacy and security as Ipsos iSay, and users should always be critical and vigilant when interacting with these platforms.

In conclusion, while Ipsos iSay is indeed a legitimate site, users should be aware of its drawbacks and exercise caution when interacting with third-party platforms. As always, it’s important to do your own research and make informed decisions when participating in online activities.

ipsos logo

“The global network of Ipsos’ iSay panels is one of the largest online and mobile networks with panels in 50+ markets, offering in-depth profiling of key target groups. In addition, our capabilities include real-time and intercept sampling together with programmatic access to respondents from our globally approved panel partners.” Ipsos website

What’s the concept?

Each survey has a very specific set of criteria that determines who will qualify for it. These criteria can include age, gender, location, income level, employment status, occupation and many more. For example, a survey about pet food may only be available to people who own a dog or a cat, while a survey about travel may only be open to people who have flown internationally in the past year.

This means that you will have to answer a lot of screening questions before you can start a survey. And most of the time, you will not qualify for the survey you are trying to take. Based on our experience, we only qualified for 10% of the surveys we attempted, which means that we wasted a lot of time answering questions that did not earn us any points. This is a common frustration among Ipsos iSay users, who often complain about the low qualification rate and the low pay per survey.

Therefore, if you are thinking of signing up for Ipsos iSay, you should be aware that it is not a quick and easy way to make money online. You will need to factor in a certain amount of wasted time before you eventually qualify for a survey that matches your profile. And even then, you may not earn enough points to redeem for a reward that is worth your effort. Ipsos iSay may be a good option for people who enjoy taking surveys and sharing their opinions, but it is not a reliable source of income or a substitute for a regular job.

Data Privacy: Any reason for concern?

Ipsos iSay’s privacy policy is not very user-friendly. It contains 6,543 words, which would take you about 32 minutes to read. That’s longer than most of the surveys they offer! And the language is not easy to follow either. It has a Flesch reading ease score of 36.5, which means it is fairly difficult to read.

The policy reveals that Ipsos iSay collects both your profile information and your survey responses, and shares them with third-party companies for various purposes, such as marketing, research, and analytics. You have no control over who these companies are, what they do with your data, or how long they keep it. You also have no way of opting out of this data sharing, unless you delete your account.

This means that by joining Ipsos iSay, you are giving up a lot of your data, without knowing exactly how it will be used or who will benefit from it. You might get some rewards in return, but are they worth the risk?

That’s something you should think about before signing up for Ipsos iSay or any other survey site. Privacy is not something you should take lightly, especially in the digital age. Always read the privacy policy and make sure you are comfortable with how your data is handled.

ipsos isay panel review

How to get started

You can join directly from the website or on your mobile app. Just click the “Join Now” button on the home page. Membership is free, and there are no hidden fees. It has a mobile app available on both Google Play and the App Store. Remember to fill out your profile honestly and accurately from the beginning to avoid getting flagged as an inattentive respondent, which could lead to account suspension and not getting paid. 

What type of surveys will I take part in?

By taking surveys through iSay, you’ll be able to participate in a wide range of research areas, such as: 

  1. Consumer attitudes and behaviours: Understanding consumer opinions, preferences, and habits can help businesses make informed decisions about product development, marketing, and sales strategies.
  2. Business topics: iSay’s business surveys are often used to gather information about employee opinions about business products and services.
  3. Political and social attitudes: iSay can gather data on political and social attitudes, including opinions on current events, public policies, and social issues.
  4. Health and wellness: Surveys on ailments, health behaviours and attitudes, including exercise habits, diet, and access to healthcare.
  5. Technology and media: iSay is often used to gather data on technology and media usage, including usage patterns, preferences, and opinions on various technology and media products.

Reviews of Ipsos iSay 

Here is a summary of reviews of Ipsos iSay on Trustpilot and Google Play:

Trustpilot: 4.2 out of 5 stars

Trustpilot is one of the most popular review sites for Ipsos iSay, with over 47,000 reviews. Most of the users are satisfied with their experience, praising the variety of surveys, the ease of use, and the rewards offered. Some of them have been loyal members for years and enjoy sharing their opinions. However, some users are unhappy with the frequent disqualifications, the low pay rate, and the technical issues. They complain that they waste their time and get frustrated with the service.

Google Play: 2.9 out of 5 stars

Google Play is another source of reviews for Ipsos iSay, with over 10,000 ratings. The majority of the users are dissatisfied with the app, reporting problems such as glitches, crashes, errors, and slow loading. They also criticize the lack of surveys, the low rewards, and the poor customer service. Some users claim that they never received their payments or that their accounts were suspended without explanation. A few users are happy with the app, saying that it works well for them and that they earn some extra cash.

How much can you make on Ipsos iSay?

In our experience, Ipsos iSay is not the worst-paying survey site around, but it’s also not the best. You’ll earn more per survey than if you join a typical rewards panel such as Swagbucks, but less than if you join a higher-paying site like Prolific. A standard 10-minute consumer survey will pay around 50 points, which equals $0.50. Check our table below to get an idea of what you can expect in terms of rewards on iSay:

Ipsos iSay rewards value table

Ipsos iSay rewards value table

As you can see from the table above, you’ll need to take as many as 20 surveys before you can redeem a reward worth $10. Note that this is just an estimate from tests done by HuginX. Actual rewards vary significantly from person to person due to many different factors.

Ipsos iSay proof of payment

Why don’t they pay more?

There are several reasons why survey sites like Ipsos iSay are hesitant to pay high rewards. First of all, they don’t want so-called “professional survey-takers”. This means they don’t want survey participants that sit all day doing nothing but taking surveys for a living. Instead, they want people with “normal lives” to answer surveys occasionally.

As an example, survey participants who frequently take consumer brand surveys might recognize certain brands more easily than they would have done through their normal shopping behaviour. This creates bias, which essentially means their answers are not an accurate reflection of the real situation.

The consequence of creating bias could be that data is interpreted in the wrong way, leading to potentially wrong business decisions down the line. By giving too high rewards, companies such as Ipsos are worried they will attract the wrong kind of participants, taking too many surveys and more focused on monetary rewards than providing honest and attentive answers.

However, there’s a fine balance at play here; just like everyone else, survey-takers expect fair compensation for their time. In the gig economy world of today, people have a range of options to choose from when it comes to side hustles such as doing freelance work through Fiverr or ad-hoc consulting work through an expert network.

What can prevent me from cashing out?

If you don’t accumulate enough credits, you cannot cash out, so it’s important to set the right expectations from the start. Earning money by taking surveys is a task that will require time and effort on an ongoing basis. Unfortunately, having worked in the market research industry we know that the majority of survey takers give up very quickly (without cashing anything out).

Pros and Cons of signing up for Ipsos iSay

If you want to earn some extra cash online, you might have come across Ipsos iSay, a survey site that claims to pay you for sharing your opinions. But is it worth your time and effort? Here are some pros and cons of signing up for Ipsos iSay.


– Low cash threshold of $5. Unlike some other survey sites that require you to accumulate a high amount of points before you can redeem them, Ipsos iSay lets you cash out as soon as you reach $5 or 500 points. This means you can get your money faster and easier.
– Well-established firm. Ipsos iSay is part of Ipsos, one of the largest and most reputable market research companies in the world. You can trust that they are legitimate and reliable, and that they will pay you on time and without any hassle.
– Many surveys available. Ipsos iSay has a large pool of surveys that cover a variety of topics and industries. You can expect to receive several invitations per week, depending on your profile and preferences. You can also browse the available surveys on their website or app and choose the ones that interest you.
– Points for screenouts. One of the most frustrating things about taking surveys is getting screened out after answering several questions. Ipsos iSay tries to compensate you for this by giving you 5 points for every survey you attempt but do not qualify for. You can also enter a quarterly draw for a chance to win $5,000.
– Multiple rewards options. Ipsos iSay offers a range of rewards that you can choose from, including PayPal, gift cards, prepaid Visa cards, charity donations, and sweepstakes entries. You can also exchange your points for products from their online catalogue.


– It takes many attempts to qualify. While Ipsos iSay has many surveys available, it does not mean that you will qualify for all of them. In fact, you might have to try several surveys before you find one that matches your profile and criteria. This can be time-consuming and frustrating, especially if you get screened out after answering many questions.
– Many prescreener questions. Before you can start a survey, you have to answer a series of prescreener questions that determine your eligibility. These questions can be repetitive and tedious, and sometimes they can take longer than the actual survey itself.
– Duplicate questions repeated. Another issue with Ipsos iSay is that they tend to ask the same questions over and over again in different surveys. For example, you might have to provide your demographic information, such as your age, gender, income, education, etc., multiple times. This can be annoying and boring, and it makes you wonder why they cannot store your information and use it for future surveys.
– Many long surveys. While some surveys on Ipsos iSay are short and easy, others can be very long and complex. Some surveys can take up to 45 minutes or more to complete, which can be exhausting and tedious. Moreover, the longer the survey, the higher the chance of getting disqualified or encountering technical issues.

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Disclosure: While HuginX is editorially independent, we may earn commissions on sign-up links.


Disclosure – How we make money

We built HuginX around our core principles of openness, honesty and transparency. Your trust is of the utmost importance to us, which is why we’ll always be straight-up about how we review sites.

When it comes to running our website, we want to be entirely upfront about how we operate, how we make money, and how we keep the site a free resource for our millions of visitors. We don’t accept payment to provide positive reviews, and providers will never have a say in how we choose the best sites. Our aim is to put you, the reader, first and foremost at all times. 

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So, how do we make money? We receive fees from some of the sites we refer subscribers to. These fees are also known as affiliate commissions. When you click on a link or a button that takes you to a provider’s website such as a survey site, we may receive compensation for having referred a new sign-up.

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Read our full disclosure policy here.
Our Apprach
7.3Expert Score
Ipsos iSay Review Summary
Ipsos iSay is a legitimate survey site that pays you for sharing your opinions. It has some advantages, such as a low cash threshold, a well-established firm, many surveys available, points for screenouts, and multiple rewards options. However, it also has some drawbacks, such as it takes many attempts to qualify, many prescreener questions, duplicate questions repeated, and many long surveys. Therefore, I would recommend Ipsos iSay only if you have a lot of patience and time to spare, and if you do not mind answering the same questions over and over again. Otherwise, you might want to look for other survey sites that offer better opportunities and experiences.
Survey Experience
Survey Matching
Incentive Level
Redeeming Rewards
  • Low cash threshold of $5
  • Well-establised firm
  • Mobile-friendly surveys
  • Points for screenouts
  • Multiple rewards options
  • Cash payouts via PayPal take 3-4 weeks to process
  • Strict quality criteria which can lead to false positives
  • Low compensation for regular short consumer surveys

Specification: Ipsos iSay

What can I earn?
Paid Gigs


Incentive Level
Payout Threshold
Reward Options
Who should consider joining?
Business Professionals
How do I get started?
Open Registration
Web Browser
Mobile App
What company is behind this?





City (HQ)


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