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LEO Review 

Leo or Leger Opinion is a survey site that pays online research participants in cash for their opinions. Considered Canada’s largest market research panel with more than 600 employees and over 400,000 members, we’ve checked if Leo lives up to its high expectations. 

Daniel Williams Reviewer

Andrew: Andrew is one of our reviewers who’s been with HuginX the longest. With a background in membership support at one of the largest survey companies, Andrew has a lot of inside knowledge of the Market Research industry and has helped us refine our reviewing criteria. When Andrew is not working with reviews, he likes to go hiking with his dog Charlie. 

Is LEO a legit survey site? 

Yes, Leo is legit and considered Canada’s largest and most popular survey site, operated by the long-established market research provider Leger Opinion. A key aspect of Leger’s strong position in the Canadian market is its expertise and knowledge of local conditions and the ability to conduct research in both English and French, which is essential in a country with two official languages. This is particularly important in Quebec, where the majority of the population speaks French.

Having local knowledge is critical when conducting market research, as cultural nuances, regional differences, and language preferences can all impact consumer behaviour and perceptions. Leger Opinion’s team of researchers has extensive knowledge and experience working with Canadian consumers and businesses, which allows them to provide valuable insights that are tailored to the Canadian market.

Data Privacy: Any reason for concern?

Your personal privacy will be protected when you participate in LEO’s research surveys and events. Your personal information such as name, address, phone number, and email address will not be available to anyone without your knowledge unless it is for research purposes or if it is required by law. Third-party agents may be allowed to host surveys or panel events to collect personal information. Still, the said information will be delivered to LEO directly and will not be shared with anyone or used for any other purpose without your consent. A positive point related to data privacy is that they let you opt out of surveys on sensitive topics, such as paid medical surveys for patients.

How to get started

Simply fill out their registration form with your name, email, and password to register. They will send you a confirmation email. Click the confirmation link, and your account will be active. You can then log in to their site and start answering surveys. The LEO panel is available on multiple devices via online websites and mobile apps. The survey site is open for Canadian and US residents. There is no mention of age requirement, but since they are using PayPal as a payment method, then you have to be at least 18 years old to register and be able to withdraw your earnings at PayPal. 

What about the survey experience? 

You will be able to work on survey offers from your mobile device. Just download the LEO app and install it on your mobile device. The app can be downloaded from Google Play and the iOS App Store. During your first login, you will immediately see a survey offer. This survey is used to build your profile, and you will still be rewarded for completing this survey. They send you a summary of the surveys available on the app daily. You will receive notification emails when surveys are available for you to complete.

leo surveys review

How much can you make on LEO?

LEO uses a point system for their rewards. Surveys pay anywhere from $0.50 to $35 depending on the time required to complete and/or the type of information needed. The equivalent of 1000 points in your balance is $1. You earn 1000 LEO points for every friend you refer. Your friend must confirm their email address, fill out a profile, and answer at least one survey.

Request a cash payout to your PayPal account starting at 20,000 LEO points or $20. Your PayPal email must be the same as your Leger Opinion account email address. You can get a $20 Tim Horton’s gift card for 20,000 points or a $20 Starbucks gift card for 20,000 points. You can also request a $20 prepaid Visa card for 20,000 points, or you can cash out using a cheque if your balance is $50 or more. Members can choose to redeem their points for Air Miles and Aeroplan Miles.

What can prevent me from cashing out? 

Your biggest risk of not being able to cash out is not being able to accumulate enough LEO points to meet the minimum payout threshold. While LEO pays a fairer incentive than many competitors, we would have liked to see the minimum payout for PayPal much lower than $20. Many survey sites offer as low as $5 as the threshold for cash payouts. 

Always be attentive and honest when taking surveys, as the survey site has checks in place. Answers that fail these checks could result in the rejection of your survey submissions. Only one account is allowed per member, and creating multiple accounts is regarded as fraud which may result in you being banned and losing the money accumulated in your account. 


This is how we review gigs

Disclosure: While HuginX is editorially independent, we may earn commissions on sign-up links.


Disclosure – How we make money

We built HuginX around our core principles of openness, honesty and transparency. Your trust is of the utmost importance to us, which is why we’ll always be straight-up about how we review sites.

When it comes to running our website, we want to be entirely upfront about how we operate, how we make money, and how we keep the site a free resource for our millions of visitors. We don’t accept payment to provide positive reviews, and providers will never have a say in how we choose the best sites. Our aim is to put you, the reader, first and foremost at all times. 

A list of practices we never engage in:

  1. We will never accept money to review a product
  2. We will never accept money to change a product review
  3. We will never accept money to turn a blind eye to an issue or flaw
  4. We will never accept money to bias our research or investigations

So, how do we make money? We receive fees from some of the sites we refer subscribers to. These fees are also known as affiliate commissions. When you click on a link or a button that takes you to a provider’s website such as a survey site, we may receive compensation for having referred a new sign-up.

Referral fees are only negotiated after we’ve fully conducted our review, meaning that money plays no factor in the process. Referral fees do not impact our review ratings and recommendations.The compensation we receive may, however, influence how, where, and in what order products appear in our paid search comparison pages, which are separate from our editorial content. These contain ad listings, and can only be accessed via search engine advertisements.

Read our full disclosure policy here.
Our Apprach
7.7Expert Score
LEO Review Summary
If you're living in Canada, LEO should definitely be on your radar already. This is a high-quality survey site which pays fair incentives, although we would have wished for the minimum payout limit to be lower than $20. Both survey quality and panellist support on the other hand are really good, and you get the impression that they take their members seriously.
Survey Experience
Survey Matching
Incentive Level
Redeeming Rewards
  • Well-functioning survey-app
  • Few screenouts
  • Good quality surveys with few technical glitches
  • A leading market research company behind the panel
  • Fair incentive levels adjusted for time spent in the survey
  • Offers several payment methods
  • Quite a lot of profiling questions
  • High payout threshold

Specification: LEO

What can I earn?
Paid Gigs


Incentive Level
Payout Threshold
Reward Options
Who should consider joining?
Business Professionals
How do I get started?
Open Registration
Web Browser
Mobile App
What company is behind this?





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