Leger

Canada-based Leger conducts market research by recruiting respondents to participate in studies covering consumer, healthcare, and B2B topics. Leger has become the largest market research provider in Canada after being founded in 1986 by father and son Marcel Léger and Jean-Marc Léger. With its significant panel reach, Leger can reach key target groups across all demographics in Canada, covering both English and French-speaking regions. As a respondent of Leger, you can expect to be matched with surveys covering a wide range of topics tailored to the profile information you have submitted during registration.

Market research services offered by Leger:

1. Surveys: Leger conducts online and offline surveys to gather data from a large sample of individuals on various topics such as product satisfaction, brand awareness, and customer loyalty.
2. Focus groups: Leger conducts focus groups to gather qualitative data on a specific topic or product. Participants are brought together in a moderated setting to discuss and provide feedback on a particular product or service.
3. In-depth interviews: Leger conducts in-depth interviews to gather detailed information on a specific topic or product. These interviews are usually conducted one-on-one with a pre-selected individual and may be conducted in person or over the phone.
4. Observation research: Leger may conduct observation research to understand how customers interact with a product or service in real-world settings. This research is often used to gather data on in-store customer behaviour or website usability.
5. Mystery shopping: Leger conducts mystery shopping to gather data on the customer service experience of a particular business or service. They may use trained evaluators to research the quality of service businesses provide.
6. Online research: Leger conducts online research to gather data from a large sample of individuals via the internet. This may include online surveys, online focus groups, or online interviews.
7. Big Data Analysis: Leger can also perform big data analysis on large datasets from various sources, such as social media, online reviews, or website analytics, to uncover insights and trends.

Panel communities run by Leger: