ESOMAR

Here you’ll find an overview of survey sites in our directory that are also members of the market research association ESOMAR.

Disclaimer: Please note that this is not a complete list of ESOMAR members and that it may not reflect the latest changes. For an updated list go to the official ESOMAR website.

What is ESOMAR?

ESOMAR, or the European Society for Opinion and Market Research, is a global association dedicated to making market research ethical and responsible. Members are committed to ethical research methods and standards, which enable companies to produce accurate research and analysis.

It also acts as a regulator, setting strict guidelines on data protection, which prevents misconduct and ensures that the privacy of survey takers is protected.

Why is ESOMAR so important for survey takers?

ESOMAR is the most important voice in providing professional guidelines for the market research industry. This is important for respondents taking surveys. Here is an example of the guidelines ESOMAR provides for the industry:

First, treat the respondent (or the person who is willing to participate in a survey) with respect. Researchers need to create a
relationship with the public based on trust, respect and reciprocity by ensuring that people who participate in an online survey
have a good experience.
Second, researchers must be sensitive to consumer concerns and remain mindful that market research depends for its success
on public confidence. Researchers should avoid activities and technology practices that could undermine public confidence in the
market research industry.
Third, researchers must remain diligent in maintaining the distinction between research and commercial activities such as direct
marketing or advertisement targeting. Where researchers are involved with activities which use research techniques such as
interviews but which are not intended solely for research purposes, they must not describe this as market, social or opinion
research. Read more about ESOMAR guidelines (external link).

Have you experienced something worrisome?

The purpose of the ESOMAR guidelines is to protect you as a respondent when taking surveys. Have you seen a practice that is concerning? Whether you are a member of the public, a regulator, or a business partner, ESOMAR is committed to investigating your concerns and resolving the issues. You can raise a concern here (external link).

Contact ESOMAR:
Burgemeester Stramanweg 105
1101 AA, Amsterdam
+31 20 664 2141
[email protected]