Insights Association

The Insights Association (IA) is a US-based organization for the market research and data analysis industry. Founded in 2007, the organization is comprised of both US and international companies that affirm their adherence to the IA Code of Standards and Ethics for Marketing Research and Data Analytics. 

Why is IA important for respondents?

IA’s code of standards guides the market research industry when it comes to ethical and professional practices in conducting market research. This is important for survey takers.

The Code is based on the following principles:

1. Respect research subjects and their rights as specified by law and/or by this Code.
2. Be transparent about the collection of personal data; only collect personal data with consent and ensure the confidentiality and security of such data.
3. Act with high standards of integrity, professionalism, and transparency in all relationships and practices.
4. Comply with all applicable laws and regulations, as well as applicable privacy policies and terms and conditions, that cover the use of research subjects’ data.

Read the full Code of Standards (external link).

Professional standards

This association is focused on consumer behaviour, business performance, and brand equity. Its mission is to improve business outcomes by enhancing the customer experience through market research. To help marketers make better decisions, the Insights Association publishes its findings and makes them available for companies. The association members reaffirm their commitment to high standards and ethical marketing research. The IA also publishes reports on their area’s latest research and analysis trends.

Professional development

The Insights Association has become the premier trade association for the industry, providing objective data, training, and networking opportunities for members. The Insights Association is unique because it serves as the chief liaison to several leading international organizations. It is also an organization that promotes professional development by offering certifications and education. In addition to promoting its membership, the Insights Association provides a 7-day free trial of its B2B sales platform.

Networking opportunities and conferences

The Insights Association has become a vital resource for the market research and analysis industry, providing valuable and timely data, objective staff training, and access to networking opportunities at its annual conference. As the first trade association dedicated to market research and analytics, the Insights Association is proud to support the profession through its leadership in advocacy and education.

Membership entitles you to discounted education courses, publications, and legal assistance services. Its members are experts in their respective fields, and their insights are valuable in building trust, inspiring innovation, and creating products and services for the public good. 

Contact IA:

The Insights Association
1629 K Street, NW, Suite 300
Washington, DC 20006
Phone: +001 202-800-2545
Email: [email protected]
Web: https://www.insightsassociation.org

Panel sites operated by Insights Association members: