Top Paid Survey Sites in Australia 2023
$2 - $15 per hour
🏆Top rated survey sites for Aussies
Looking for ways to earn some extra bucks in your spare time? Aussies can choose from a huge range of paid survey sites, some better than others. On this page we’ve ranked the best panel sites by expert score taking into account factors such as compensation level and user experience. While PayPal is the most popular reward option, you’ll also find sites offering gift cards, bitcoin and prepaid debit cards. We have divided the panel communities into three key groups:
- Australian panel sites: Local survey companies headquartered in Australia
- Global panel sites: International survey companies also offering surveys for Australian residents
- Reward sites: Platforms offering a mix of paid tasks in addition to taking surveys
Local Australian survey sites
A thriving industry
From large international firms to small local agencies, a wide range of companies offers paid surveys as well as focus groups and product testing opportunities.
Driving the industry’s growth is the demand for consumer insights, as businesses seek to understand the market, their customers, and their competitors. Key sectors driving market research in Australia include retail, financial services, telecommunications, healthcare, and government.
The Australian Market Research Association
Market research in Australia is regulated by the Australian Market and Social Research Society (AMSRS), which upholds ethical and professional standards. Members are required to abide by a code of conduct, including safeguarding participants’ confidentiality, obtaining informed consent, and ensuring research is conducted with integrity. If you want to make sure that you’re signing up to a legit survey site in Australia, you should check if the parent company is a member of either AMSRS or one of the international market research organisations such as ESOMAR or Insights Association.
Types of survey providers
As demand for data-driven insights increases, the market research industry in Australia is expected to grow further, with digital research methods and new technologies such as artificial intelligence, automation, and big data analytics driving innovation.
Market leaders in Australia
Sydney-based Pureprofile is one of the key market leaders among survey providers in Australia. With over 20 years of experience, Pureprofile combines technology and a large online panel to help businesses make informed decisions and drive growth.
Global Survey Sites
Competitive survey landscape
It can be tricky for companies to recruit research participants in Australia, because of a combination of strong local players and a high level of affluence. And the competition is fierce. All of the leading market research giants such as Ipsos, Kantar, YouGov and Dynata are all competing for survey takers to sign up to their panels.
However, the fact that so many companies are competing for the same survey takers is a good thing for research participants; this means that you have a lot of choices when selecting a good site to sign up with.
Leading global survey sites in Australia
Major global panel sites include MyOpinions, which used to be a local Australian survey provider, but was acquired by global provider SSI (now rebranded Dynata), back in 2015. Dynata also offers other panels in Australia, such as OpinionWorld, Branded and the mobile app ZAP Surveys.
Ipsos is an example of a global market research firm with a strong presence in Australia. Ipsos’ global survey brand iSay (previously called MyView) offer PayPal rewards in addition to several charity options. Other global market research panels with a strong presence in Australia include Kantar’s Lifepoints, YouGov and Toluna Influencers.
In addition to panel communities where you can sign up for surveys, you also have several programmatic providers connecting with third-party publishers. Cint’s YourSurveys is an example of a survey network which is connected to several Australian websites, using paid surveys as a way to offer users extra rewards and points.
While taking surveys through a global platform like Cint can be convenient, it’s not always giving you the best paid surveys. You’ll often find that local Australian market research firms like Pureprofile offer higher rewards and better quality surveys than the big international programmatic firms.
Reward Sites for Aussies
Reward sites in Australia
A reward site is a website that offers incentives or rewards to users for completing certain tasks or activities. In return for completing these tasks, users may earn points or virtual currency that can be redeemed for rewards such as gift cards, cash, or other prizes.
Examples of reward sites in available in Australia include communities such as Rewardia and Swagbucks, offering a mix of surveys and other paid tasks.
Offering 3rd party surveys
Reward sites are often used by companies to gather market research or to promote their products or services. The surveys offered on these sites usually come from 3rd party platforms such as YourSurveys and PollFish. Surveys are automatically matched on a programmatic marketplace connecting market research buyers and respondents.
In this way, reward sites can be a way for users to earn some extra money or rewards in their spare time. However, it is important to be cautious when using reward sites, as some may be scams or may not offer fair compensation for the time and effort required to complete the tasks.
Surveys offered through 3rd party marketplaces such as YourSurveys and PollFish are often less paid than similar surveys on proprietary platforms like Prolific and Pureprofile. On the other hand, reward sites can offer a broader range of earning options. So it all depends on what is most important for you; sites with lots of different low paid offers, or higher-paid sites streamlined around surveys.
What types of surveys can I expect?
Not sure if taking online surveys is something for you? By contributing to surveys, you can influence products and services across a wide range of sectors. Even if your primary motivation is to earn dollar bucks, you’re much more likely to enjoy taking surveys if you see the value in making your voice heard.
10 real-world examples of online surveys making an impact on Australian consumer brands:
Product features and attributes: Aesop researching which product features and attributes are most important to consumers when choosing skincare products, such as ingredient preferences, product texture, and fragrance.
Customer satisfaction and loyalty: Coles measuring customer satisfaction and loyalty levels, including factors like store layout, product quality, and overall shopping experience.
Brand awareness and perception: RM Williams assessing brand awareness and consumer perception of their brand, including questions about brand recognition, brand associations, and perceived quality compared to other similar brands.
Purchase behavior: JB Hi-Fi exploring how and why consumers make purchase decisions when buying tech products, including factors like price, product specifications, and brand reputation.
Price sensitivity: Qantas measuring consumer price sensitivity for different types of flights and destinations, and use the insights to optimize their pricing strategy.
Advertising effectiveness: Hungry Jack’s exploring the effectiveness of their advertising campaigns, including which ads are most memorable and which messages resonate best with consumers.
Product usage and behavior: Breville researching how consumers use and interact with their products, including which features are most important and which features could be improved.
Demographic and psychographic information: Mecca gathering demographic and psychographic information about their customers, including age, income, lifestyle habits, and beauty preferences.
Market trends and industry insights: Penfolds using online surveys to stay up-to-date with market trends and industry insights, including which types of wine are growing in popularity and which regions are producing the best wines.
Customer feedback and suggestions: The Iconic using online surveys to gather feedback and suggestions directly from customers, including ideas for new products, improvements to the website, and customer service issues.