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Top Paid Survey Sites in Australia 2023

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ūüŹÜTop rated survey sites for Aussies

Looking for ways to earn some extra bucks in your spare time? Aussies can choose from a huge range of paid survey sites, some better than others. On this page we’ve ranked the best panel sites by expert score taking into account factors such as compensation level and user experience.¬†While PayPal is the most popular reward option, you’ll also find sites offering gift cards, bitcoin and prepaid debit cards.¬†We have divided the panel communities into three key groups:¬†

  • Australian panel sites: Local survey companies headquartered in Australia
  • Global panel sites: International survey companies also offering surveys for Australian residents
  • Reward sites: Platforms offering a mix of paid tasks in addition to taking surveys¬†

Local Australian survey sites

Signing up for survey sites based in Australia does not necessarily provide any specific benefits over international companies, but their local knowledge means that surveys are better tailored to local needs. You’ll often find famous Australian brands such as Woolworths, Qantas and Coles featured in consumer surveys from these companies. The list of survey sites below is sorted by expert score, based on reviewing several key area such compensation level and user experience.¬†
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Pureprofile

1 pureprofile
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7.9
Pureprofile Review Summary
Pureprofile is an online platform where you can share your thoughts in return for cash rewards. You are invited to participate in paid surveys that are personalized entirely for you. The more activities you will be matched to, the more extra cash you earn.
Survey Experience
8.4
Survey Matching
8
Incentive Level
8.7
Redeeming Rewards
6.5
PROS:
  • Free to join
  • Earn referral commissions
  • Fair incentive level
  • Good survey experience
  • Professional MR company
CONS:
  • There is no signup bonus
  • The minimum payout threshold is high
  • PayPal and bank redemptions can take up to 30 working days to process
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Timebucks

2 timebucks
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6.9
Survey Experience
8
Survey Matching
7.3
Incentive Level
6.6
Redeeming Rewards
5.5
PROS:
  • Surveys work well across different devices
  • Surveys that match your personal interests
  • Survey invitations in accordance with demographics
  • It does exactly as it says on the tin.
CONS:
  • Translation mistakes in questionnaires
  • It's not easy to reach the helpdesk
  • There isn't a lot of documentation.
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OpinionInn

3 opinion inn
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6.8
Survey Experience
7.8
Survey Matching
7.6
Incentive Level
6.7
Redeeming Rewards
5.1
PROS:
  • Excellent helpdesk
  • A wide range of payment options available
  • There are many interesting survey opportunities
  • Surveys that match well
CONS:
  • Sometimes, survey questions are repeated
  • Survey videos load very slowly
  • Survey invitations not eligible
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SpiderMetrix

4
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5.8
SpiderMetrix Review Summary
SpiderMetrix is an Australian paid survey app that pays you for your opinion. You can earn money by completing online surveys and referring friends. The average incentive per paid survey is decent, but keep in mind the high $50 redemption threshold.
Survey Experience
8.1
Survey Matching
6.7
Incentive Level
6.4
Redeeming Rewards
1.9
PROS:
  • Payment via PayPal or Amazon
  • Many surveys are available
  • Open worldwide
CONS:
  • High minimum payment threshold
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Rewardia

5 rewardia
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2.8
Rewardia Review Summary
Low rewards, high minimum payment threshold. Seriously, this is not good enough. Our advice: stay away.
Survey Experience
4.9
Survey Matching
4.2
Incentive Level
1
Redeeming Rewards
1
PROS:
  • Engaging games
  • A constant stream of offers
CONS:
  • Low payment per task
  • High redemption threshold for cash
  • Slow payout process
  • Lack of transparancy

Australia flag in sunset

A thriving industry

Australia’s market research industry is thriving, valued at over $3.2 billion in 2023. Taking surveys and sharing data is a way for ordinary Aussies to get a piece of this multi-billion industry.

From large international firms to small local agencies, a wide range of companies offers paid surveys as well as focus groups and product testing opportunities.

Driving the industry’s growth is the demand for consumer insights, as businesses seek to understand the market, their customers, and their competitors. Key sectors driving market research in Australia include retail, financial services, telecommunications, healthcare, and government.

The Australian Market Research Association

Market research in Australia is regulated by the Australian Market and Social Research Society (AMSRS), which upholds ethical and professional standards.¬†Members are required to abide by a code of conduct, including safeguarding participants’ confidentiality, obtaining informed consent, and ensuring research is conducted with integrity. If you want to make sure that you’re signing up to a legit survey site in Australia, you should check if the parent company is a member of either AMSRS or one of the international market research organisations such as ESOMAR or Insights Association.

Types of survey providers 

As demand for data-driven insights increases, the market research industry in Australia is expected to grow further, with digital research methods and new technologies such as artificial intelligence, automation, and big data analytics driving innovation.

Market leaders in Australia

Sydney-based Pureprofile is one of the key market leaders among survey providers in Australia. With over 20 years of experience, Pureprofile combines technology and a large online panel to help businesses make informed decisions and drive growth. 

Global Survey Sites

Australia is an attractive market for international businesses, and you’ll find several big international survey companies offering surveys for Aussie residents. Surveys from these companies are often centered around global brands like Coca Cola,  Netflix and Tesla on a range of different consumer topics. Here is a list of some of the best global survey sites available for Aussies:  
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Ipsos iSay

1 ipsos isay
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7.3
Ipsos iSay Review Summary
Ipsos iSay gets most things right. First, the redemption level is low ($5), making it feasible for respondents to cash out without spending an excessive amount of time taking surveys. Secondly, they do an excellent job of matching participants with survey criteria, making it easy to qualify and complete surveys. At the same time, we wish the compensation would be better, taking into account the time spent.
Survey Experience
8.4
Survey Matching
7.2
Incentive Level
5.8
Redeeming Rewards
7.7
PROS:
  • Low cash threshold of $5
  • Well-establised firm
  • Mobile-friendly surveys
  • Points for screenouts
  • Multiple rewards options
  • Effective matching of respondents
CONS:
  • Cash payouts via PayPal take 3-4 weeks to process
  • Strict quality criteria which can lead to false positives
  • Low compensation for regular short consumer surveys
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LifePoints

2 lifepoints
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6.6
LifePoints Review Summary
LifePoints is best for people who don't mind taking surveys and sharing their opinions because it is primarily a survey rewards platform. If you want to make a few extra dollars here and there, paid surveys are a quick and easy way to do so. Not everyone in need of extra cash has the time to devote to a side hustle or a part-time job. LifePoints can be incorporated into even the busiest of schedules; even five minutes here and there will add up over time.
Survey Experience
8.2
Survey Matching
7.2
Incentive Level
5.9
Redeeming Rewards
4.9
PROS:
  • Variety of tasks available
  • Earning opportunity for teens
  • Variety of rewards
  • Available everywhere
  • Plenty of quick surveys
CONS:
  • Unpredictable earnings
  • Some glitches
  • Points expire
  • No affiliate program
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Toluna Influencers

3 toluna influencers
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6.5
Toluna Influencers Review Summary
Toluna Influencers is an online community dedicated to making your voice heard and allowing you to tell leading providers of products and services what you think. Your ability to earn points is not time-based and you will only be awarded points that will be deposited into your account in return for your participation in activities.
Survey Experience
7
Survey Matching
7.3
Incentive Level
6.7
Redeeming Rewards
4.9
PROS:
  • User-friendly site
  • Pays through PayPal
  • Great app that makes it easy to earn from anywhere
  • Available in many countries and in the local language
CONS:
  • Support is a bit slow in some countries
  • Payout in some countries is a bit slow
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MyOpinions

4 myopinions
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5.6
MyOpinions Review Summary
MyOpinions is a survey site that provides Australians with an opportunity to earn rewards just by answering surveys.
Survey Experience
8
Survey Matching
7.7
Incentive Level
4
Redeeming Rewards
2.7
PROS:
  • Every survey completed is an entry into the quarterly $5,000 prize draw
  • Earn 500 points for referrals
CONS:
  • Limited to Australian residents only
  • High minimum withdrawal threshold
  • Low incentives
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YouGov Panel

5 yougov panel
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5
YouGov Panel Review Summary
YouGov is one of the best-known survey companies out there, frequently mentioned in media as the source of political polls and research results. This is a company you can trust, and the fact that they use the same brand for their survey site as their corporate site is a good sign of the company taking respondents seriously. YouGov does not pay significantly more than other survey sites, but their adherence to high-quality standards makes the whole respondent experience above average on the whole. However, keep in mind the very high redemption level when signing up - you'll only get paid after taking A LOT of surveys.
Survey Experience
7
Survey Matching
7
Incentive Level
5
Redeeming Rewards
1
PROS:
  • Engaging if interested in politics
  • Easy to use survey platform
  • Legit company
CONS:
  • Far too high payment threshold for occasional survey-takers
  • Limited reward options

ipsos isay

Competitive survey landscape

It can be tricky for companies to recruit research participants in Australia, because of a combination of strong local players and a high level of affluence. And the competition is fierce. All of the leading market research giants such as Ipsos, Kantar, YouGov and Dynata are all competing for survey takers to sign up to their panels. 

However, the fact that so many companies are competing for the same survey takers is a good thing for research participants; this means that you have a lot of choices when selecting a good site to sign up with. 

Leading global survey sites in Australia

Major global panel sites include MyOpinions, which used to be a local Australian survey provider, but was acquired by global provider SSI (now rebranded Dynata), back in 2015. Dynata also offers other panels in Australia, such as OpinionWorld, Branded and the mobile app ZAP Surveys.

Ipsos is an example of a global market research firm with a strong presence in Australia. Ipsos’ global survey brand iSay¬†(previously called MyView) offer PayPal rewards in addition to several charity options. Other global market research panels with a strong presence in Australia include Kantar’s Lifepoints, YouGov and Toluna Influencers.

Survey Networks

In addition to panel communities where you can sign up for surveys, you also have several programmatic providers connecting with third-party publishers. Cint’s YourSurveys is an example of a survey network which is connected to several Australian websites, using paid surveys as a way to offer users extra rewards and points.¬†¬†

While taking surveys through a global platform like Cint can be convenient, it’s not always giving you the best paid surveys. You’ll often find that local Australian market research firms like Pureprofile offer higher rewards and better quality surveys than the big international programmatic firms.¬†

 

Reward Sites for Aussies 

In addition to all the local and international consumer panels, you can also earn money from surveys by signing up for one of the many reward sites. Reward sites enable you to earn cash and other rewards by completing a range of different paid tasks in addition to taking surveys. Examples could be scanning receipts, watching ads, downloading games, completing offers and more. Top reward sites in Australia include:
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Swagbucks

1 swagbucks
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6.1
Swagbucks Review Summary
Swagbucks is one of the grand old ladies of the online survey world. Here it's all about quantity; the more surveys you take, the more rewards you accumulate. Expect to wade through a ton of screenout questions which you'll never get paid for though. And when you do get rewarded, the incentive is usually very low.
Survey Experience
6.4
Survey Matching
6.2
Incentive Level
5.5
Redeeming Rewards
6.3
PROS:
  • Frequent survey opportunities
  • More rewards than "just" surveys are available
  • A legit company with a long history in the survey industry
  • Low payout threshold
  • Several payout options
  • Both mobile app and browser support
CONS:
  • Lots of screenout questions
  • Low incentives
  • Below-average survey experience
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Instars

2 Instars
More details +
7.1
Survey Experience
8.8
Survey Matching
7.3
Incentive Level
6.7
Redeeming Rewards
5.5
PROS:
  • It is very simple to find open surveys
  • A legit company with well-written surveys
  • This is a great way for you to make extra income in your spare time
  • Surveys that match well
CONS:
  • Demographic questions are often asked
  • Sometimes, invitation links break
  • You can customize generic rewards more
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Freecash

3 freecash.com
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4.9
freecash Review Summary
A surprisingly honest and transparent reward site. Freecash is one of the better so-called GPT (get paid to) sites, but a critical eye is required to weed out offers with promises of unrealistic payout. Not a site for naive users.
Survey Experience
3
Survey Matching
3
Incentive Level
6
Redeeming Rewards
7.6
PROS:
  • Transparent
  • Informative FAQ section
  • Low payment threshold
CONS:
  • A mix of good and bad offers
  • Hard to qualify for surveys
  • Examples of misleading payout information
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instaGC

4 instagc
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4.8
instaGC Review Summary
instaGC's offerwall features an impressive amount of paid survey opportunities. However, the pay-per-survey is low and they're quick to freeze your rewards. Members are frequently asked to provide their driving license to provide their ID, and it can take a long time to get reinstated.
Survey Experience
4
Survey Matching
4
Incentive Level
3
Redeeming Rewards
8
PROS:
  • Varied Tasks
  • Monthly Competitions
  • Low minimum withdrawal threshold
CONS:
  • Payouts are low
  • Rewards are frequently frozen
  • Expect to provide your driver's license
  • Helpdesk is slow to resolve issues

swagbucks

Reward sites in Australia

A reward site is a website that offers incentives or rewards to users for completing certain tasks or activities. In return for completing these tasks, users may earn points or virtual currency that can be redeemed for rewards such as gift cards, cash, or other prizes. 

Examples of reward sites in available in Australia include communities such as Rewardia and Swagbucks, offering a mix of surveys and other paid tasks.  

Offering 3rd party surveys

Reward sites are often used by companies to gather market research or to promote their products or services. The surveys offered on these sites usually come from 3rd party platforms such as YourSurveys and PollFish. Surveys are automatically matched on a programmatic marketplace connecting market research buyers and respondents. 

In this way, reward sites can be a way for users to earn some extra money or rewards in their spare time. However, it is important to be cautious when using reward sites, as some may be scams or may not offer fair compensation for the time and effort required to complete the tasks. 

Surveys offered through 3rd party marketplaces such as YourSurveys and PollFish are often less paid than similar surveys on proprietary platforms like Prolific and Pureprofile. On the other hand, reward sites can offer a broader range of earning options. So it all depends on what is most important for you; sites with lots of different low paid offers, or higher-paid sites streamlined around surveys. 

What types of surveys can I expect?

Not sure if taking online surveys is something for you? By contributing to surveys, you can influence products and services across a wide range of sectors. Even if your primary motivation is to earn dollar bucks,¬† you’re much more likely to enjoy taking surveys if you see the value in making your voice heard.

10 real-world examples of online surveys making an impact on Australian consumer brands:

  • Product features and attributes: Aesop researching which product features and attributes are most important to consumers when choosing skincare products, such as ingredient preferences, product texture, and fragrance.

  • Customer satisfaction and loyalty: Coles measuring customer satisfaction and loyalty levels, including factors like store layout, product quality, and overall shopping experience.

  • Brand awareness and perception: RM Williams assessing brand awareness and consumer perception of their brand, including questions about brand recognition, brand associations, and perceived quality compared to other similar brands.

  • Purchase behavior: JB Hi-Fi exploring how and why consumers make purchase decisions when buying tech products, including factors like price, product specifications, and brand reputation.

  • Price sensitivity: Qantas measuring consumer price sensitivity for different types of flights and destinations, and use the insights to optimize their pricing strategy.

  • Advertising effectiveness: Hungry Jack’s exploring the effectiveness of their advertising campaigns, including which ads are most memorable and which messages resonate best with consumers.

  • Product usage and behavior: Breville researching how consumers use and interact with their products, including which features are most important and which features could be improved.

  • Demographic and psychographic information: Mecca gathering demographic and psychographic information about their customers, including age, income, lifestyle habits, and beauty preferences.

  • Market trends and industry insights: Penfolds using online surveys to stay up-to-date with market trends and industry insights, including which types of wine are growing in popularity and which regions are producing the best wines.

  • Customer feedback and suggestions: The Iconic using online surveys to gather feedback and suggestions directly from customers, including ideas for new products, improvements to the website, and customer service issues.

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