Dynata

A global data gatherer

Based out of Texas, Dynata is one of the world’s largest providers of market research data, claiming a reach of more than 70 million consumers and business professionals. Dynata’s main product is to offer access to online respondents. By connecting buyers of market research with online users who have agreed to answer surveys, they facilitate research projects in all the main markets worldwide.

Monetizing YOUR data

Dynata’s core business is to gather data and survey answers from its vast network of panel communities. While Dynata plays an essential role in the supply chain of the market research industry, they have historically offered very few analytical solutions to end clients. Their main products are:

Access to respondents (and their data)
Questionnaire scripting
Basic data processing

Dynata can be seen as a wholesale facilitator of data access rather than offering sophisticated end-client market research solutions such as agencies like Ipsos, Kantar and Nielsen. They pay an incentive to you as a respondent and mark up the price when they re-sell your data to one of their clients.

A product of extensive M&A activities

Dynata is a product of an astonishing number of mergers and acquisitions. Former companies, now fully incorporated under the Dynata brand, include:

Branded – acquired in 2022
Critical Mix – acquired 2019
Research Now & Survey Sampling International (SSI) merger in 2018
MRops – acquired by SSI in 2015
Opininonology (formerly known as Western Watts) – acquired by SSI in 2011
Peanut Labs – acquired by eRewards in 2010
Research Now – acquired by eRewards in 2009
Bloomerce – acquired by SSI in 2005

Most of these companies were initially focused on different variations of respondent supply. For example, eRewards specialized in accessing loyalty program members, while Peanut Labs utilized social media to access respondents. SSI was well-established in the US market, while Bloomerce had strong consumer panels in Europe etc.

As a result of all the M&A activities, Dynata currently manages more separately branded proprietary panels than any other market research provider. Panel brands owned by Dynata include:

e-Rewards
Peanut Labs
OpinionWorld
OpinionOutpost
Centro De Opinion
Club Opinions
It Influencers
Opinion Check In
Opinion Rewards Panel
Opinions Take Flight
Member Opinions
Miles for Thoughts
Save With Surveys
Survey Points Club

If you’re an avid survey participant, likely, you’re already a member of one of Dynata’s many panel websites. Since all the different brands are part of the same platform, note that there is no point in signing up for multiple Dynata panels (your email is used as an identifier, and you’ll only be invited once to each survey).