Nectar Canvass
Nectar Canvass Review
Nectar Canvass is a partnership between the loyalty scheme Nectar and the market research provider Dynata. On one side, Nectar invites its members to sign up for Canvass; on the other, Dynata operates the panel site. Points earned through Nectar Canvass will be automatically transferred to your main Nectar account (although it can take up to 28 days), where you can use the points to shop online through hundreds of well-known retailers such as Sainsbury’s, Argos, and eBay.
Andreea Stan – Our UX Research Expert: Andreea is from Timisoara, Romania with a background from user experience (UX) research. Her UX knowledge comes in really handy when reviewing survey experience. Originally joining HuginX as a freelancer, she is now a regular contributor to site. When Andreea is not working with panel reviews, she enjoys old classic movies and she has a passion for baking.
Can anyone sign up for Nectar Canvass?
Anyone can sign up for Necar Canvass if they are Nectar loyalty members and have their membership number at hand. Note that you’ll be unable to use your Nectar account login when taking surveys, and instead need to sign up for a new website with your Nectar membership number. The survey site is operated by Dynata, which is a company that serves hundreds of market research buyers all over the world. This means you will receive surveys from many different companies, and not just surveys on behalf of Nectar or its loyalty partners. This is an important distinction if you are concerned about how your data is handled.
What is Nectar 360?
While Nectar 360 conducts market research among Nectar’s members, they do that independently of the Nectar Canvass panel platform. Nectar 360 is a “fully integrated loyalty, insights and media services agency”. This is the owner of Nectar, which is using billions of data points from the loyalty program to optimize how customers interact with brands and partners participating in its network. By sending surveys to Nectar members, they can combine survey answers with passively collected data from Nectar members. Nectar Canvass’ clients on the other hand do not have access to loyalty data. Canvass is “just” a survey community used by 3rd party clients to buy access to respondents willing to take surveys.
Is Nectar Canvass a legit survey site?
Nectar Canvass is a partnership between two reputable companies with a long history. The panel was first launched in 2006 as a joint venture between Survey Sampling International (now rebranded Dynata) and Aimia. In 2010 the Nectar loyalty scheme was acquired by Sainsbury’s. The company behind Nectar Canvass, Dynata, is a professional market research company serving a multitude of clients all over the world. So Nectar Canvass is not a scam, and you can rest assured that your points will be transferred as promised.
What about my data – are they safe?
Nectar Canvass will monetize and share your survey data anonymously to deliver valuable research to its clients for market research purposes. These clients may use this data to develop and improve products, for example, to track the brand awareness of a consumer brand such as Nike. Personally identifiable data, like your name, email address, and phone number, will be treated as confidential and shared very restrictively. Note that data tracked through your Nectar loyalty card will not be shared through the Canvass panel platform.
Signing up with Nectar Canvass – how to get started
You need to register on the site to earn money by taking surveys. Then, after you’ve verified your email address and filled in your member profile, you’ll receive five to seven new survey opportunities per week. When you have reached the payment threshold, you can request to redeem your reward (e.g., Nectar points). The website sends regular emails with links to available surveys pre-matched with each member’s profile.
You can complete these surveys at any time. You will be given instructions on how long the surveys will last and how many Nectar points you can earn. Participation is entirely voluntary and will typically involve questions about products and services. The reward for each completed survey is usually relatively low, but you can accumulate a good amount of additional Nectar points if you persistently take surveys over time. Longer surveys typically result in a higher amount of points.
Surveys for Nectar points – how much can I make?
The only way to redeem rewards by taking surveys on Canvass is through Nectar points. The points you earn will depend on the complexity and length of each survey opportunity. We at Huginx have signed up and taken surveys with Nectar Canvass over several weeks to check the rewards levels.
44 Nectar points (£0.22) per completed survey
After doing close to 50 surveys, we earned an average of 44 Nectar points per survey. One Nectar point is worth just 0.5p (half the value per point compared to Tesco Clubcard). From this perspective, you’ll only get £0.22 per survey on average, which is significantly less than many of Dynata’s other panel sites such as QuickThoughts and Opinion Outpost. By taking surveys on Canvass you’ll need to complete more than 20 surveys to get a £5 voucher.
2 Nectar points (£0.01) per screenout
Taking surveys on Nectar Canvass, we qualified for surveys around 1/3 of the time. So in order to qualify for 50 surveys, we had to start answering 150 surveys. This means that 2/3 of your survey attempts are likely to end in a screenout (meaning you’re not qualified). As compensation, you’re awarded 2 Nectar points each time you screen out (which is worth £0.01).
In our example from above, we earned 2 200 points from taking surveys and 200 points from screenouts, altogether 2400 points (or £12 ). From taking surveys almost every day for 2 months. Unless you’re a very eager Nectar member saving for a unique reward on their platform, we recommend having a look around on HuginX to find a better-paid survey site.
Automatic transfer of points
Rewards are transferred automatically from the panel account to your main Nectar account. It can take up to 28 days for the transfer, but it will happen more frequently.
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What can prevent me from cashing out?
You need a valid 11-digit Nectar card number to sign up for the panel, so if you still need to become a member, you must sign up for the main Nectar account first. Also, our advice is, to be honest, and attentive in answering your surveys to avoid rejected submissions. Only one account with Nectar Canvass is allowed per person, and attempts to create multiple accounts to earn more money are considered fraud. You could be banned and lose the rewards accumulated in your account.
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