Valued Opinions

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Valued Opinions Review

Valued Opinions is a market research panel established in 2004. Members complete online surveys, diary studies, or test products and get rewards credits that can be exchanged for gift cards from top brands such as Amazon, Macy’s, and Target. Valued Opinions is owned and operated by Dynata Global, previously known as Research Now, which was founded in 1999. Valued Opinions is available in around 20 countries like the US, UK, Australia, and Singapore. There are about 3 million members worldwide that are making a big difference and can drive real change.

Is Valued Opinions a legit survey-site?

Valued Opinions is a legit company, it is a safe and good way to earn rewards by sharing your opinion. Moreover, it is in operation for many years and has proven to be a reputable survey site.

Data Privacy: Any reason for concern?

The protection of members’ data is one of Valued Opinions’ primary concerns and its commitment to privacy and fair data use has been independently certified. All information given is confidential and anonymous. Being a well-established company, Valued Opinion is a member of all the major market research governing bodies which include The Marketing Research Association (MRA) and The Market research Society (MRS).

How to get started

To join the panel, just visit the join page and complete the registration process. Once registered, you will receive an activation email. Just click the link within the email to confirm your registration and activate your account. It does not offer sign-up bonus points. The application services are only available to individuals 16 years of age or older in the UK, at least 17 years old in the US and other countries have their own age limits. Each panel member will create his/her own username and password and panel membership is not transferable.

woman taking surveys on smartphone

What about the survey experience?

Valued Opinions does not have an app, but you can still use your mobile devices as you will mostly receive survey invitations via email, you just need access to your email to click the links. The website itself is also optimized for mobile and works well on most screens. You can also see available surveys on the dashboard page when you log in to your account. Your chance of being invited to a survey depends on a number of factors such as the number and types of surveys they are conducting at any one time and the amount of profiling information they have on you.

How much can you make on Valued Opinions?

As a member, you will be regularly invited to take part in surveys and product testing. While you can earn anywhere from zero to $5 for each survey you complete, most surveys are likely to be valued between $0.10 and $1. These credits can be exchanged for gift cards from Amazon, Macy’s, Target, and many more. You are eligible to redeem a reward if your balance is $10 and above, which might not sound like a lot, but keep in mind you’ll earn less than $1 in incentive for each survey you take. In our experience, you’ll need to complete an average of 15-20 surveys before being able to reach the redemption level. We recommend you go to the reward page to check the list of the different reward options. The exact gift cards you can get depend on the country you live in. As of now, Valued Opinions does not pay out through PayPal.

What can prevent me from cashing out?

Participation in the panel is limited to only one person per account. Creating multiple accounts is prohibited, you will end up being banned and lose all the money you have in your account. When clients may want to survey the opinions of minors, they may participate only with parental consent and via their parent’s account. This site has checks in place so always be honest in all your responses to the surveys to avoid your submissions being rejected. Make sure to accumulate enough credits to be able to cash out.

6Expert Score
Valued Opinions Review Summary
Valued Opinions’ online surveys help to shape the products and services of the future. Companies and organizations around the world use Valued Opinions surveys to find out what people think. In return, members are rewarded for their time and effort with credit cards from top brands around the world. If you like to earn some gift cards and live in one of the available countries, Valued Opinions is definitely it.
Survey Experience
Survey Matching
Incentive Level
Redeeming Rewards
  • Member of several market research governing bodies
  • Reputable company behind it
  • A broad range of survey opportunities
  • Good survey matching success-rate
  • Fewer screenouts compared with other companies
  • You cannot get paid in cash
  • A lot of pre-screening questions
  • Low incentives

Specification: Valued Opinions

What can I earn?
Paid Gigs


Incentive Level
Payout Threshold
Reward Options
Who should consider joining?
Business Professionals
How do I get started?
Open Registration
Web Browser
Mobile App
What company is behind this?




United States

City (HQ)


MR Associations
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