CPX Research

CPX Research is a market research platform that connects websites and apps with buyers of market research data. It facilitates the programmatic matching of market research participants with specific criteria used within the surveys, such as age, gender, location and shopping habits. In this blog post, I will review CPX Research from a survey participant perspective and explain how the platform works, as well as some of the pros and cons of this model.

Is CRX Research a legit survey platform?

CRX Research is owned by the German company Make Opinion GmbH based in Berlin. We are confident that this can be considered a legit survey platform as long as users are aware of its pros and cons and who are willing to take the risk of not getting paid or wasting their time. However, it is not a reliable or consistent source of income, and users should be careful about the survey sites they sign up for and the information they share.

Example of offer wall featuring surveys from CPX Research.

How CPX Research works

CPX Research works by integrating with various websites and apps that offer rewards or incentives for completing surveys. When you visit one of these partner sites or apps, you will see a CPX Research widget that invites you to take a survey. You can click on the widget to see the available surveys and their rewards. The rewards can vary depending on the length and complexity of the survey, as well as the demand for your profile.

When you select a survey, you will be redirected to a third-party survey provider that conducts market research on behalf of the buyer. The survey provider will ask you some screening questions to determine if you qualify for the survey based on the criteria set by the buyer. For example, if the buyer is looking for feedback from female shoppers aged 25-34 who live in New York and buy cosmetics online, you will only qualify for the survey if you meet these criteria.

Example of CPX Research offer wall

If you qualify for the survey, you will be able to complete it and earn the reward. The reward will be credited to your account on the partner site or app where you accessed the CPX Research widget. You can then redeem your rewards according to the terms and conditions of the partner site or app.

If you do not qualify for the survey, you will be redirected back to the CPX Research widget where you can try another survey or exit. Sometimes, you may be disqualified from a survey after answering some questions because the quota for your profile has been filled or because your answers are inconsistent or invalid. In these cases, you may receive a partial reward or no reward at all.

Note that CPX Research does not transfer payments directly to users, but rather credits their rewards to their accounts on partner sites or apps.

An example of CPX Research matching

To illustrate how CPX Research matches respondents for a concrete market research project, let us consider an example. Suppose a buyer wants to conduct market research on online grocery shopping habits in Germany. The buyer sets the following criteria for the survey:

– Respondents must be residents of Germany
– Respondents must be aged 18-65
– Respondents must have shopped online for groceries at least once in the past month
– Respondents must spend at least 50 euros per month on online grocery shopping
– The survey takes about 15 minutes to complete and offers a reward of 1 euro

CPX Research then distributes this survey to its network of partner sites and apps that have users who match these criteria. For example, one of these partner sites could be a cashback app that rewards users for shopping online. When a user of this app visits the app, they will see a CPX Research widget that shows them this survey and its reward.

If they click on the widget, they will be redirected to the survey provider’s site where they will be asked some screening questions to verify their eligibility. If they qualify for the survey, they will be able to complete it and earn 1 euro in their cashback app account. If they do not qualify for the survey, they will be redirected back to the CPX Research widget where they can try another survey or exit.

What type of survey sites use CPX Research?

CPX Research partners with many popular survey sites such as Surveoo, Freecash, ySense and SuperPay.Me. Usually, CPX Research surveys are offered as part of several different types of earning opportunities. You’ll be able to access surveys by clicking on a so-called Offer Wall, which states the estimated survey length in minutes, and the reward in terms of virtual points or cash.

Pros and cons of CPX Research

CPX Research has both advantages and disadvantages for survey participants. Here are some of them:

Pros:

• A vast volume of surveys from different buyers and providers means more opportunities to earn rewards
• Allows users to access surveys from various websites and apps that they already use or visit, which makes it convenient and easy
• Provides clear and transparent information about the surveys and their rewards before users start them, which helps users make informed decisions

Cons:

• Sharing personal data with multiple third-party companies may raise privacy concerns
• A high frequency of unsuccessful survey attempts often leads to wasted time and frustration
• CPX Research has no control over the quality or content of the surveys that are provided (they are created by third-party companies)
• Payment delays – it can take a lot of time (sometimes several weeks) before your payment is confirmed after completing a survey