Exchanges

Insights marketplaces provide intuitive interfaces that allow market research clients to purchase audiences from premium panel providers connected through API. In addition, these companies offer sample management platforms that allow many sample sources to be managed from one application easily.

A platform like this has the potential to save market research agencies time and money, as the process of procuring respondents is largely automated. Market researchers can use insights marketplaces to access top panel providers to fill surveys with high feasibility and quality. In addition, researchers have access to a growing network of panel providers and fieldwork management features.

Marketplaces are usually not possible to sign up to for online respondents but purely focus on facilitating the connection between market research buyers and survey sites.