Dynata and Norwegian Airlines Expand Partnership

Dynata and Norwegian Airlines have decided to expand their partnership to cover 4 new countries in addition to their existing cooperation in the UK. The partnership opens up for Norwegian Reward members to earn free CashPoints by registering and completing online surveys on a survey site called “Surveys for CashPoint”.

norwegian air surveys
Norwegian Reward members in Norway, Sweden, Denmark and Finland can now earn free CashPoints by taking surveys through Dynata’s platform. Photo: Norwegian Air.

HuginX has previously reviewed the UK version of the survey site Surveys for CashPoint. While we enjoyed the 50 free CashPoints ($5) to get started, we were disappointed by the low survey rewards of just 5 CashPoints on average ($0.50) for a 10-minute survey. Dynata is also using a very intricate tier system with different levels.

12 000 Norwegian Reward members taking surveys

In a post on LinkedIn, Dynata commented on the new development: “Building on the launch of our partnership with Norwegian Airlines in the UK four years ago, we’ve recently expanded our ‘Surveys for CashPoints’ panels to cover Denmark, Finland, Norway and Sweden. Participants earn CashPoints for every survey they take, which can be redeemed for flights, extra baggage and more, to upgrade their travels.”

According to Dynata, the new partnership will add 12 000 survey takers in the 4 countries, leading to a significant increase in their capacity to conduct surveys in the region.

Dynata partnering with loyalty programs

Dynata is one of the global leaders in first-party data and data services. It provides access to millions of consumers and business professionals worldwide, enabling researchers, marketers and advertisers to reach their target audiences with precision and confidence.

In addition to their proprietary panels, Dynata builds panel communities through unique joint ventures with loyalty programmes such as Norwegian Reward, the frequent flyer programme of Norwegian Airlines. By partnering with these programmes, Dynata offers panel members exclusive rewards and benefits in exchange for their opinions and feedback. This way, Dynata creates high-quality, engaged and diverse panels that deliver reliable and actionable insights for its clients.

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