Viewpoint Forum
ViewPoint Forum Review
The ViewPoint Forum is an invite-only panel owned by a market research firm. The panel site pays its members to share their viewpoints on a wide range of products and services that directly impact the marketplace. In this review, we’ve taken a look at the pros and cons of signing up with this research community.
Andrew: Andrew is one of our reviewers who’s been with HuginX the longest. With a background in membership support at one of the largest survey companies, Andrew has a lot of inside knowledge of the Market Research industry and has helped us refine our reviewing criteria. When Andrew is not working with reviews, he likes to go hiking with his dog Charlie.
Is ViewPoint Forum a legit survey site?
Viewpoint Forum is a legitimate survey platform where you can take surveys and earn money for your input. The parent company, MarketVision, is a full-service research firm with integrated quantitative and qualitative expertise. The firm was a founding member of the Insights Association, a leading industry organization dedicated to advancing marketing research.
How do Survey Sites operate?
New to survey sites? Here is a quick guide to 10 key steps they take when inviting participants to market research projects.
Survey Sites explained in 10 steps
1. Client requests survey participants
A client requests survey participants for a market research project.
2. A target-group is selected
Based on the profiling information you have provided, a sub-set of panelists will be eligible and selected to participate.
3. Participants are invited
Panelists with qualifying profiles will be invited to participate, usually through email invitation or push notification on mobile.
4. Screening of participants
Upon clicking the invitation link, you'll go through a set of screening questions before you are fully qualified to participate.
5. Participants take the survey
As a participant you'll answer a number of questions. The survey could be about anything from consumer brands and entertainment to healthcare and business topics.
6. Your answers are checked
After you have answered all the questions diligently, you'll get a confirmation if your submission has been approved. You'll sometimes need to wait for a researcher to have gone through your submission before you get a confirmation.
7. Your reward is allocated
After the survey, you'll also get a confirmation on the incentive you have earned. The rewards vary from site to site, but is often based on virtual points or simply a cash amount for each survey.
8. Meeting the redemption threshold
Most survey sites don't allow you to withdraw your reward straight away, but will require you to earn a minimum amount before withdrawing your hard earned reward.
9. Filling out your payment information
If you opt to receive your reward through PayPal or bank transfer, remember that your name and address must also match your profile on the survey site.
10. Redeeming your reward
Once you meet the redemption threshold you can withdraw your reward, which is usually in the form of PayPal credits, bank-transfer, Amazon-vouchers, or other types of gift-cards.
What’s the concept?
Viewpoint Forum is a survey site that allows users to earn points by participating in paid tasks such as market research surveys. The site is owned by Market Vision Research, which generates revenue by selling the data collected through these surveys to its clients. This business model allows companies to gain valuable insights into consumer behaviour and preferences, helping them make informed business decisions.
To give a concrete example of a survey, a typical target group for a consumer survey might be women aged 18-34 who are interested in health and wellness. The survey can ask about their habits when it comes to exercise, nutrition, and self-care products. Another target group might be parents of young children who are in the market for a new car. The survey might ask about their preferences when it comes to safety features, storage space, and fuel efficiency.
By gathering data from a diverse range of target groups on various subjects, Market Vision Research is able to provide its clients with valuable insights into consumer behaviour and preferences. This information can be used to inform product development, marketing strategies, and other business decisions. For users of Viewpoint Forum, participating in these surveys can be a simple way to earn rewards while providing feedback that can help shape the products and services they use on a daily basis.
How to get started
This is a so-called invitation-only panel. What does this mean? ViewPoint Forum is only accessible by invitation from MarketVision or one of its affiliates. Once you’re a member, set up your profile to receive relevant survey opportunities via email. This panel is available only to US residents who are 18 years old and above. The ViewPoint App allows you to participate in its programs and tasks. To sign up, click the invitation link, fill in your details, such as name, email, and password, confirm your email, and complete your profile.
What about the survey experience?
Take surveys to earn forum points, which will be credited to your account immediately upon completion. The survey will determine the number of points awarded. Survey invitations are sent via email. If you get disqualified from the surveys, you are still given some points as an incentive, but because of the panel’s exclusivity, there are enough surveys for everyone.
How much can you make on ViewPoint?
Surveys are sent to ViewPoint Forum members one to two times per month. Most surveys pay between 125 and 225 Forum Points to complete. They are typically straightforward and take only 10 to 15 minutes to complete. Once you have accumulated 750 Forum Points (equivalent to $20), you can redeem them towards cash or a variety of e-gift cards like Amazon and e-Bay. Another option is to exchange your points for a chance to win the sweepstakes. Just allow 24 to 48 hours for the arrival of payment. There are also weekly polls that do not award points and are primarily intended for entertainment.
Top Rated Panels
- Transparent payment system
- Low redemption level
- High incentives compared to regular consumer survey sites
- Good selection of payment options
- Interesting survey opportunities
- High qualification rate
- Simple user interface
- Surveys are not always mobile-friendly
- Complex questions which can take a lot of concentration and time to fill out
- Free to join
- Earn referral commissions
- Fair incentive level
- Good survey experience
- Professional MR company
- There is no signup bonus
- The minimum payout threshold is high
- PayPal and bank redemptions can take up to 30 working days to process
- Owned by one of the largest market research companies
- Above average payout per survey
- A low threshold to redeem rewards
- Easy to qualify for surveys
- Low volume of survey opportunities
- Technical glitches using the Pinecone Research app
- No payout threshold
- Gives loyalty credit if you do not qualify for a survey
- Above-average incentive levels
- Limited earning opportunities
- Hard to qualify and low pay for partner surveys
- Free products sent home for testing (iHUT)
- Above-average incentive levels
- Good survey experience
- Interesting survey opportunities well matched with demographics and interests
- Support for users could be faster
- Many profiling questions to fill out
- Not possible to sign-up for the panel unless invited
- No cash incentives
Summary – Pros and Cons
On the positive side, Viewpoint Forum offers several benefits to its users. First and foremost, the site provides fair compensation for survey participation. Users are rewarded with points for completing surveys, which can then be redeemed for gift cards from a variety of retailers. This means that users can earn rewards for their time and effort without having to pay any fees or make any purchases.
Another advantage of Viewpoint Forum is that it is easy to qualify for surveys. Unlike some other survey sites that require users to complete extensive profile surveys before they can participate in paid surveys, Viewpoint Forum typically only asks a few simple questions to determine eligibility. This means that users can start earning rewards right away without having to jump through hoops.
Viewpoint Forum is also a member of the Insights Association, which is a professional organization for market researchers. This provides some assurance to users that the surveys they are participating in are legitimate and that their opinions are being used for real market research purposes.
On the negative side, there are a few drawbacks to using Viewpoint Forum. One of the main criticisms of the site is that it has a high payout threshold. Users must accumulate at least 750 points (equivalent to $15) before they can redeem their rewards. This can be frustrating for users who do not have a lot of time to devote to survey taking and may take a long time to reach the payout threshold.
Another potential downside of Viewpoint Forum is that there are limited earning opportunities available. While the site does offer a variety of survey topics, users may find that there are not always surveys available that match their interests or demographics. This can make it difficult to earn rewards consistently over time.
Finally, Viewpoint Forum does not offer cash payments to its users. While some users may prefer to receive cash rewards for their survey participation, the site only offers gift cards to a limited number of retailers. This can be a drawback for users who prefer more flexibility in how they receive their rewards.
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Disclosure: While HuginX is editorially independent, we may earn commissions on sign-up links.
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