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What is B2B research?
B2B research, or business-to-business research, refers to gathering and analyzing information about other businesses and their practices. This type of research is typically conducted by companies and organizations that sell products or services to other businesses and is used to inform business decisions such as product development, marketing, and sales strategy. B2B research can include gathering data on market size and trends, customer needs and preferences, and competitive landscape, among other things.
What types of industries are covered by B2B market research?
B2B market research can cover a wide range of industries, as it is conducted by companies and organizations that sell products or services to other businesses. Some of the critical sectors that are covered in B2B market research include:
- Manufacturing: Companies in the manufacturing industry conduct B2B market research to gather information on their competitors’ products, pricing, and distribution channels, to make informed decisions about their product development and marketing strategies.
- Technology: Companies in the technology industry conduct B2B market research to understand their target market and potential customers. They use the insights from B2B research to develop solutions that meet the needs and preferences of their target market.
- Consulting and professional services: Firms in these industries may conduct B2B market research to understand their clients’ industry trends and problems. This information can then inform the consulting services they provide to clients and position themselves as experts on the subject.
- Finance and Banking: Financial institutions might conduct B2B market research to understand the needs of their corporate customers and to develop and market financial products and services that meet those needs.
- Healthcare: Healthcare providers conduct B2B research to understand trends and issues faced by hospitals, insurance companies and other healthcare providers to develop relevant solutions or services.
- Energy and Utilities: Companies in the energy industry conduct B2B research to understand how to meet best the needs of other companies and organizations that use their products or services.
- Transportation and Logistics: Companies in this industry conduct B2B research to understand the needs and preferences of other businesses that need transportation and logistics services.
- Agriculture and Food: Companies in these industries conduct B2B research to understand the needs and preferences of food manufacturers, distributors, and retailers to help them make informed decisions about their products and services.
Types of B2B professionals interesting for market research companies
There are many job roles within organizations which are interesting for companies conducting B2B research. Specific roles and titles can vary depending on the industry, size, and type of organization. However, here are a few examples:
- Executive: This includes roles such as CEO, COO, CFO, and other high-level positions that have overall responsibility for the management and direction of the organization.
- Management: This includes roles such as department manager, team leader, or supervisor, who is responsible for managing and coordinating the work of a specific team or department.
- Professional: This includes roles such as accountants, engineers, consultants, and other specialized parts that require a specific set of skills and knowledge.
- Administrative: This includes administrative assistants, receptionists, and other support roles that provide administrative and organizational support to the organization.
- Sales and marketing: This includes sales representatives, marketing managers, and other roles focused on generating revenue for the organization by promoting and selling products or services.
- Human Resources: This includes roles such as HR manager, recruiters, and other functions responsible for managing the people within the company, including hiring, training, and developing employees.
- IT and technology: This includes roles such as software developers, network administrators, and other functions responsible for managing a company’s technology infrastructure.
- Operations: This includes roles such as logistics coordinators, production supervisors and other functions responsible for a company’s day-to-day operations and ensuring that the company is meeting its goals and objectives.
This is by no means a comprehensive list, and there can be a lot of variations on job roles within an organization which are interesting for B2B research.