Tracking & Metering Panels
In the modern digital world, consumers watch, read and listen to content across a wide range of different platforms. That’s why decision-makers need to understand the total content consumption clearly. Digital meters give companies that information by providing content tracking for web pages and apps. This solution offers custom reporting capabilities, which allow for a comprehensive aggregation and analysis of digital reach, audience, and time spent across platforms.
Digital metering allows for comprehensive content consumption measurement across all major digital platforms. This solution provides the best-in-class demographics from leading data providers to publishers, advertisers, and agencies with a comprehensive understanding of who is consuming content across all digital platforms. In addition to measuring how people watch TV and radio, market research agencies also collect audience data. This data is then used to inform advertisers how effectively their marketing campaigns perform.