User Testing
Because it allows companies to see, hear and review your customers’ interactions with a product or feature, user testing is an easy way to gauge its success. Employees, designers, and others involved in creating your product, feature, or prototype may find it easy to use. However, your target audience might not. That’s why more and more companies are using online user testing to gauge the opinion of their target audience. The user testing process allows them to see where the product fails and what they do well. Then, they can use the information from user testing to improve their product.
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