Opinium Panel

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Opinium Panel Review

Considering signing up for the UK-based Opinium Panel? Let’s take a look at what it offers. Stay tuned for an honest review to help you decide if it’s the right fit for you.

Daniel Williams Reviewer

Andrew: Andrew is one of our reviewers who’s been with HuginX the longest. With a background in membership support at one of the largest survey companies, Andrew has a lot of inside knowledge of the Market Research industry and has helped us refine our reviewing criteria. When Andrew is not working with reviews, he likes to go hiking with his dog Charlie. 

What is Opinium Research?

Opinium is a survey site owned by the market research agency Opinium Research, a London-based company founded in 2007. According to data from SimilarWeb.com, the site attracts approximately 26,000 visitors per month, which makes it a relatively small panel site. Registration is only possible if you have a valid UK address. Similar sites in the same domain include Panelbase, YouGov, and AnswerPoints.

opinium review

Example of Opinium poll, published in The Guardian – one of Opinium’s key clients.

Is Opinium a legit survey site?

After taking surveys through Opinium for several weeks, we can confirm that this is a site that does not scam people; it does not engage in fraudulent activities or ask for sensitive financial information such as credit card numbers. This should be reassuring for users who might be wary of potential scams or identity theft.

The fact that Opinium is a legit market research company and a corporate member of MRS and ESOMAR adds to its credibility. Market research firms conduct surveys and collect data on behalf of various organizations to gain insights into consumer behaviour, opinions, and preferences. Legitimate market research companies like Opinium adhere to strict ethical guidelines and data protection policies to ensure the privacy and safety of their survey participants. In conclusion, it’s evident that Opinium can be considered a legitimate survey site.

Data Privacy: Any reason for concern?

Your Opinium Panel profile information is never sold or given to a third party. The Opinium Research Panel is registered with the Information Commissioner’s Office in the United Kingdom (ICO). The Data Protection Act of 1998 governs it. All information is kept strictly confidential, and your privacy is protected. Without your express permission, your name will never be sold, exchanged, or distributed to another party.

opinium panel review

How to get started

To become an Opinium Panellist, go to the website’s “Take Surveys” section and click the “Register Now” button. You must fill out a brief survey about yourself and agree to the Terms & Conditions. Anyone over the age of 18 who is a UK resident can join the Opinium Panel. If you are chosen to participate in a survey, you will receive a survey invitation via the email address you registered with. The invitation will include information about the reward you will receive for participating, a rough estimate of how long the survey will take to complete, and when the survey will close.

How much can I make on Opinium?

Opinium offers bank transfers, which is a convenient choice as they give you more flexibility in how you use your earnings.

Now, let’s talk about the rewards you can expect per survey. Based on my experience and the information available, the average reward per survey on Opinium is around £0.50. It’s not the most generous compensation out there, but hey, every little bit helps, right?

One thing that did concern me a bit is the relatively high payout threshold. Users can only redeem their rewards once they reach £25. Reaching that threshold might take a while, especially if the average reward per survey is on the lower side. With an average reward of just £0.50 per survey and a payout threshold of £25, that means users need to complete around 50 surveys on average! That’s quite a commitment, and it might deter some people who prefer quicker access to their earnings.

In conclusion, Opinium’s rewards and overall compensation have their ups and downs. The choice of bank transfers is great, and the join bonus could be enticing, but the relatively low average reward per survey and high payout threshold might not be everyone’s cup of tea. If you’re patient and willing to put in the time, it’s worth a try. However, it’s essential to be aware of the number of surveys you’ll likely need to complete before you can withdraw your hard-earned rewards.

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Summary – Pros and Cons


On the positive side, Opinium does present some appealing aspects. Firstly, the promise of interesting topics is a crucial factor that can entice users to participate in surveys. Boring surveys can quickly become a waste of time, but with Opinium’s focus on intriguing subjects, users might find the experience more engaging.

Secondly, the cash payments offered by Opinium are undoubtedly attractive. Many survey sites compensate users with gift cards or rewards, but cash payments provide more flexibility and practicality, allowing users to use the money as they wish.

Thirdly, high-quality surveys are essential for both the participants and the companies conducting the research. By providing well-constructed and well-designed surveys, Opinium can offer valuable insights to its clients while ensuring users’ time is well-spent.

Fourthly, a transparent reward system is always a welcome feature. Users want to know exactly how they will be rewarded for their efforts, and having clear guidelines on how points or cash are earned can build trust and loyalty among survey takers.

Lastly, being a legit market research company is vital in an industry where scams and fraudulent sites exist. Opinium’s reputation as a genuine and reliable company adds credibility to its surveys, making users more inclined to sign up.


The most significant drawback is the high payout threshold. Some survey sites set high minimum thresholds for cashing out rewards, making it challenging for users to access their earnings quickly. This can be frustrating for those looking for quick access to their survey rewards.

Furthermore, low compensation can be discouraging for users investing their time and effort in completing surveys. If Opinium does not adequately compensate its users for their contributions, they may lose interest and seek better opportunities elsewhere.


This is how we review gigs

Disclosure: While HuginX is editorially independent, we may earn commissions on sign-up links.


Disclosure – How we make money

We built HuginX around our core principles of openness, honesty and transparency. Your trust is of the utmost importance to us, which is why we’ll always be straight-up about how we review sites.

When it comes to running our website, we want to be entirely upfront about how we operate, how we make money, and how we keep the site a free resource for our millions of visitors. We don’t accept payment to provide positive reviews, and providers will never have a say in how we choose the best sites. Our aim is to put you, the reader, first and foremost at all times. 

A list of practices we never engage in:

  1. We will never accept money to review a product
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  3. We will never accept money to turn a blind eye to an issue or flaw
  4. We will never accept money to bias our research or investigations

So, how do we make money? We receive fees from some of the sites we refer subscribers to. These fees are also known as affiliate commissions. When you click on a link or a button that takes you to a provider’s website such as a survey site, we may receive compensation for having referred a new sign-up.

Referral fees are only negotiated after we’ve fully conducted our review, meaning that money plays no factor in the process. Referral fees do not impact our review ratings and recommendations.The compensation we receive may, however, influence how, where, and in what order products appear in our paid search comparison pages, which are separate from our editorial content. These contain ad listings, and can only be accessed via search engine advertisements.

Read our full disclosure policy here.
Our Apprach
6.1Expert Score
Opinium Panel Review Summary
In conclusion, Opinium appears to be an average survey site with both pros and cons. It offers interesting topics, cash payments, high-quality surveys, a transparent reward system, and legitimacy as a market research company, all of which are attractive features. However, the downsides, such as the high payout threshold and low compensation, can dampen the overall experience for some users. If you enjoy taking surveys and are patient with reaching the payout threshold, Opinium might be worth a try, especially considering its legitimacy as a market research company. However, if you prioritize higher compensation and quicker rewards, you might want to explore alternative survey sites that offer more favourable terms.
Survey Experience
Survey Matching
Incentive Level
Redeeming Rewards
  • Interesting topics
  • Cash payments
  • High quality surveys
  • Transparent reward system
  • Legit market research company
  • Low incentives
  • Hard to reach the payment threshold

Specification: Opinium Panel

What can I earn?
Paid Gigs

Incentive Level
Payout Threshold
Reward Options
Who should consider joining?
Business Professionals
How do I get started?
Open Registration
Web Browser
Mobile App
What company is behind this?




United Kingdom

City (HQ)


MR Associations
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