NielsenIQ rebrands to NIQ

NIQ, a global consumer intelligence company, has unveiled a new brand identity to reflect its industry-leading insights and measurement capabilities.

The company states that the new branding is part of a wider transformation across the organization and demonstrates a commitment to providing the most complete and clear understanding of consumers worldwide – the Full ViewTM. Tracey Massey, Chief Operating Officer, NIQ, explains that the new brand identity “balances our legacy and our future as the leader in consumer intelligence”. The Full ViewTM, powered by more data from more channels, sources, consumers, and regions, offers an opportunity for clients to gain a competitive advantage, capitalize on opportunities, mitigate risks, and understand evolving consumer shopping behaviour.

NIC Screenshot
Screenshot of NIQ’s new webpage

The revamped brand identity includes a new company name, logo, colours, and purpose, reflecting the company’s evolution and leadership in omnichannel consumer intelligence. Marta Cyhan-Bowles, Chief Communication Officer & Head of Marketing, in North America, explains that the new identity “embodies the renewed sense of purpose and energy across the company that embraces change, innovation, and solves the industry’s biggest challenges”. The company’s new brand promise is “We deliver the Full View, the world’s most complete and clear understanding of consumer buying behaviour that reveals new pathways to growth,” showing clients the company’s ambition to provide unparalleled insights.

NIQ will showcase its new identity at the annual Consumer 360® conference, where the company aims to define new inroads for innovation, create new bridges for collaboration, and map new pathways to growth.

You’ll find several paid gigs from NIQ available on HuginX, such as Pinecone Research and the Homescan Panel.

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