Nielsen Computer and Mobile Panel
Nielsen Computer and Mobile Panel Review
Nielsen Computer and Mobile Panel is a part of the market research powerhouse Nielsen, the world’s largest market research company in terms of revenue. Their online panel is designed to understand the internet marketplace and provide insights into how people use their computers, mobile phones and the internet. This tracking includes what people watch, listen to, buy and do online.
Daniel Williams – Our Editor in Chief: Dan is from Oxford, UK and is one of our reviewers who’s been with HuginX the longest. With a background in membership support at one of the largest survey companies, Dan has a lot of inside knowledge of the Market Research industry and has helped us refine our reviewing criteria. When Daniel is not working with reviews, he likes to go hiking with his dog Charlie.
How do I get started?
Download their app, which was designed to be unobtrusive, onto your computer, tablet, or smartphone and help them gain important consumer insights. Whether you use these devices a lot or only a little bit doesn’t matter – your contribution is welcome, and the app won’t impact device performance. Contribute to trends, and make your internet usage count.
- Sign up: Answer our registration questions to tell Nielsen more about you, your household, and the devices you use.
- Setup: Download Nielsen’s safe and secure mobile app or computer software on your qualified devices.
- Get rewarded: By regularly using your devices like you normally would, you will qualify for rewards.
What type of data is collected?
The app is easy to install, sends Nielsen anonymous data about how you use your devices and is designed to have minimal impact on your device performance. Nielsen’s app and software do not collect the content of visited websites, and we do NOT collect user IDs, passwords, or other private information. The Nielsen devices you install will track what websites you go to and how long you stay there.
The Nielsen app collects data on the following:
- The URLs (webpages) you’re visiting
- How long time you spend on each URL
- General computer/or mobile device activity
The Nielsen app does NOT collect data such as:
- Use IDs
- Passwords
What about my data – are they safe?
Providing a company with access to all your browsing activity across different devices can seem daunting. How can you be sure your data is really safe with Nielsen? The Nielsen Company is the world’s biggest market research company, and it’s essential for its reputation and business model to store its users’ data as securely as possible. The key thing to remember is that the data Nielsen collects through their devices will be used for market research purposes in aggregate form. Even if Nielsen collects personally identifiable information (PII) like name, email address and phone number, this is not something they reveal to their clients individually. In line with GDPR, Nielsen needs to restrict the usage of PII data in line with the consent you gave when ticking the privacy policy checkbox when signing up. That’s why you should always check the privacy policy of every panel you join to get a full overview of what type of data you’ll need to share and how it will be used.
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What can I earn with Nielsen Computer and Mobile Panel?
Sweepstakes: The Nielsen software on your computer automatically enters you into our $10,000 monthly sweepstakes!
Rewards: The Nielsen app on your mobile device unlocks up to $50 in rewards points per year, redeemable via Paypal or gift cards from retailers such as Amazon, Walmart, and others.
Instant Win Game Tokens: All panellists instantly earn game tokens for chances to win rewards through scratch-off games.
This is how we review gigs
Disclosure: While HuginX is editorially independent, we may earn commissions on sign-up links.
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