KnowledgePanel Review 2022 - HuginX


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The Knowledge Panel Review

Created in 1999, the Knowledge Panel is run by the global market research agency Ipsos. Only a few pre-selected addresses are invited to join every year, making up an exclusive group that participates in national polls and surveys. Only individuals who live in households that Ipsos invited can join the KnowledgePanel. Therefore, if you were invited to join, you could not pass the invitation on to friends or family who do not live in your household. Research is done for TV networks, news organizations, well-respected companies, and universities, among others. The panel helps track national trends in the economy, politics, entertainment, sports, and new products.

What makes the Knowledge Panel unique?

A key point of difference compared to other panels is the inclusion of digitally excluded households. Ipsos provide those unable to access the internet with tablets, free data, and technical support to help them complete surveys online. As a result, there is no differential mode bias which means they can maximize the potential of online research to deliver a total understanding of the public.

4% of UK households don’t have internet access. It is important that the panel represents their views to be truly representative of wider UK society. Members of this group are able to register to the Knowledge Panel by post. They are given a tablet, an email address, and basic internet access which allows them to complete surveys online.

taking surveys on the panel

Is it worth signing up for?

Members earn points per survey session, and each survey takes approximately 15 minutes. Generally, you’ll be assigned up to three surveys a month, and some panels will receive as many as six. The average time commitment is around two or three monthly surveys, and you can receive additional incentives for longer surveys. After completing each survey, you will receive points that can be exchanged for vouchers used with several retailers.

What type of surveys will I get invited to?

As part of the Knowledge Panel research panel, you’ll be able to participate in surveys related to national issues. You’ll receive points that can be exchanged for vouchers for your time. When you sign up, they will ask for basic demographic data and more interest-based questions. This also means they can invite you to surveys that are relevant to you. This includes questions about age, gender, work type, etc.

Is the Knowledge Panel legit?

Knowledge Panel is a legitimate market research platform, and Ipsos, as of the world’s largest market research agencies, take privacy very seriously. Ipsos is also a member of the Market Research Society and abides by the MRS Code of Conduct and GDPR. Therefore, all information you provide will be treated in the strictest confidence. Your identity will not be passed on to a third party or connected to your answers unless you express your consent.

7.7Expert Score
KnowledgePanel Review Summary
The Knowledge Panel is an exclusive invite-only panel run by Ipsos, one of the world's top 3 market research agencies. This high-quality panel has a higher payout and better user experience than the usual run-of-the-mill survey site. So if you're into taking surveys, we recommend joining the Knowledge Panel if you are lucky enough to get your hands on an invitation link.
Survey Experience
Survey Matching
Incentive Level
Redeeming Rewards
  • High quality survey experience
  • Interesting surveys on trending topics
  • Easy to quality
  • Well paid survey opportunities
  • Hard to get invited to join
  • Not too many survey opportunities (2-5 per month)

Features: KnowledgePanel

What can I earn?
Paid Gigs

Incentive Level
Redemption Threshold
Other Incentives
Cash Incentives
Who should consider joining?
Business Professionals
How do I get started?
Currently Recruiting?
Browser Support
App Support
Contact Methods
What company is behind this?





City (HQ)


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