Finger on the Pulse Community
Finger on the Pulse Community Review
The Finger On The Pulse Community is owned by Horizon Media to recruit respondents to its market research and media measurement projects. The concept is well-known: By filling out surveys and participating in research projects you’ll get points which qualify for sweepstake entries and rewards through various merchants such as Amazon, iTunes and Starbucks. The panel is powered by the Toluna survey platform.
We like the fact that the survey site is transparent about the owner, Horizon Media. This is always a good sign. Unfortunately, too many survey sites try to hide the name of the parent company. A full-service media agency like Horizon provides advertising and marketing services, including planning and buying of media across various channels such as television, radio, print, digital and outdoor. By having a market research panel available, they have their own access to respondents rather than being reliant on 3rd party suppliers.
What type of projects will I participate in?
Here are a few examples of surveys you can expect to take part in:
- Market research: Market research projects to understand consumer behaviour and preferences.
- Analytics and reporting: Campaign performance measurements to provide insights to clients.
- Brand strategy: Brand strategies to build and maintain brand reputation
As an example, Horizon Media can use the Finger on the Pulse Community to measure the impact of an advertising campaign they have conducted on behalf of a client.
What can I earn?
Sweepstakes are the main focal point when it comes to rewards. There are 4 prizes available every month:
The total retail value of all prizes is only $250.
In addition to these prizes, you’ll also be able to accumulate virtual points which can be exchanged into gift cards. However, the value of points and redemption levels is a big mystery. We couldn’t find any information on this on the website. Based on feedback from users and reviews on the internet, it is difficult to accumulate and redeem rewards by taking surveys.
Should I join?
A niche “client-side” survey site owned by a market research agency like Horizon Media often pays better and provides higher-quality surveys than a run-of-the-mill survey site serving hundreds of different clients. On the other hand, running a survey site is not the core skill set of a company like this. The user interface feels quite basic and “out of the box”, and there’s a distinct lack of transparency when it comes to rewards information. Except for the sweepstakes.
- Good quality surveys
- Interesting topics
- Run by a legit market research company
- Lack of transparency when it comes to rewards
- Sweepstakes with very limited prizes
- No cash rewards
- US only