Digital Trends Panel
Digital Trends Panel Review
Digital Trends Panel is a so-called “web meter” which you can download to your device. The app then records your web browsing behaviour, such as what websites you visit and your engagement level. The browser add-on or mobile app works silently in the back of your browser and does not impact speed or disrupt your browsing experience. It’s a simple passive way to earn extra income for sharing your online data.
Daniel Williams – Our Editor in Chief: Dan is from Oxford, UK and is one of our reviewers who’s been with HuginX the longest. With a background in membership support at one of the largest survey companies, Dan has a lot of inside knowledge of the Market Research industry and has helped us refine our reviewing criteria. When Daniel is not working with reviews, he likes to go hiking with his dog Charlie.
How do I get started?
If you like to participate in GfK Digital Trends Programme, you must answer a few questions about yourself on the registration form. If you meet GfKs criteria for participation, you will be approved as a new panellist and will need to install the GfK’s Digital Trends Programme software(s) on your main smart device(s).
Installing the software
Install GfK’s Digital Trends software or app on your PC, laptop, tablet or smartphone, and you will be entitled to earn points. You can also earn extra installation points by installing GfK’s Digital Trends software on more than one device. Also, you can receive weekly points as long as you are an active member of the panel. Active means you must have the app successfully installed, open and running in the background of your device while browsing the web.
What about my data – are they safe?
The GfK Digital Trends Program monitors media and internet use by analyzing user logs and browser history. In addition to mobile platforms, the GfK Digital Trends program measures consumer behaviours on other platforms. While the GfK Digital Trends app collects general app usage information, you may opt out if you do not want the information stored on your device. However, you should be aware that disabling data access may affect your panel participation.
GfK uses unbiased user data to gather information on online trends. Users provide GfK with their email addresses and password so that their personal information will not be exposed. The data are used in market research studies and not for marketing purposes. Using the GfK Digital Trends app rewards you for allowing the company to conduct research and analysis.
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Disclosure: While HuginX is editorially independent, we may earn commissions on sign-up links.