YouGov

Key facts about YouGov

YouGov is headquartered in London and offers a broad range of marketing solutions for customers, including media owners, brands, and media agencies. YouGov is also one of the pioneers of online market research and is known for its solid record of data accuracy.

YouGov’s services include:

• Online Surveys: YouGov provides online survey services, including survey design, programming, hosting, and data collection.
• Panel Services: YouGov has a panel of over 10 million respondents globally, which can be used for online surveys and other research studies. The panel is recruited via internet and they are incentivized to participate in surveys.
• Data Analysis and Reporting: YouGov provides data analysis and reporting services to help clients understand and interpret their research results.
• Brand research: YouGov provides research services that help clients understand consumer attitudes and behaviour towards brands, as well as provide them with insights on how to improve their brand performance.
• Public opinion research: YouGov conduct regular polls on public opinion on various topics of interest and political issues.

YouGov data is frequently cited by the media worldwide and is the UK’s most quoted market research source. Their survey platform enables companies, institutions, and governments to collect data from a diverse range of consumers and professionals worldwide.

Members can participate in surveys ranging in length from a few minutes to several hours. YouGov rewards its members for participating and gives the data to researchers. Its panel of millions of people enables it to recruit nationally representative or target-specific samples. For more information, visit the YouGov website.

Survey sites run by YouGov: