PureSpectrum

Company Overview

Purespectrum is an automated marketplace for researchers and businesses buying access to online survey takers. Purespectrum’s marketplace app enables its customers to place orders on their system and connect with suppliers in real-time.

Compared to a manual ad-hoc purchasing process going back and forth between buyer and seller discussing project specifications and negotiating pricing, the automated processes of a marketplace simplify the work for all parts. One of the key advantages for clients using Purespectrum is the quick turnaround when doing agile research, accessing a broad network of panel communities without shopping around from different specialist panel providers.

Matching surveys with people

One of the key aspects of a marketplace is matching surveys with people, effectively avoiding asking respondents to start taking surveys they do not qualify for. Purespectrum has spent a lot of time developing an accurate data matching process between client and provider, which again has a positive effect on the user experience of the thousands of respondents that cycle through their app every day.