Kantar

The Kantar Group is a data analytics and brand consulting company based in London, England. Founded in 1992, the company has over 30,000 employees in over 100 countries. They work in several fields, including retail, marketing, brand strategy, and consumer behaviour. Kantar is a division of the WPP Group, and is the world’s largest market research organization. It offers both syndicated and custom research in various industries, including business-to-business, financial services, retail, and health care. The company has several operating units in different regions, including the United States, the United Kingdom, China, France, and Australia. The organization uses the internet as a data collection platform and builds and maintains research panels with rigorous quality standards.

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