GfK

Gfk Panel Directory

On this page, you’ll find a directory of survey sites run by the market research provider GfK.

Based out of Nurenberg, GfK is considered Germany’s leading market research company, with more than 80 years of experience in providing insights and solutions to businesses and consumers. GfK offers a variety of market research opportunities to respondents, such as online surveys, product testing, mystery shopping, focus groups, and more.

What’s the concept?

By participating in these opportunities, respondents can share their opinions, influence decision-making, and earn rewards such as cash, gift cards, or vouchers. GfK is committed to ensuring the quality and privacy of its research and adheres to the highest ethical and professional standards.

Acquired by NIQ

In 2023, GfK was acquired by NIQ (NielsenIQ), creating a leading global provider of information and analytics in consumer and retail measurement. The acquisition was announced on July 1, 2022, and the terms of the agreement were not disclosed.

The combination of GfK’s and NIQ’s data and analytics assets will provide a comprehensive view of shopper spending through a total store read, enabling clients to anticipate trends and react faster to consumer needs and expectations. The combined company will have an unmatched global footprint and industry coverage, creating a strong platform to deliver innovative client solutions and opening new opportunities for growth.

Netquest, a leading online panel provider in Latin America, Spain and Portugal that was acquired by GfK in 2015, is part of the deal with NIQ.

Gfk Panel Sites

Like other leading market research companies, GfK uses a community of panel members to conduct its online research. Gfk recruits these panel members by leveraging a mix of in-house consumer panels they manage directly and respondents from 3rd party panel providers, which they acquire through automated solutions.

Panel members receive notifications via email and visit their member page online. This is much less intrusive than telephone interviews, and many respondents find it engaging and rewarding to fill out surveys. Also, respondents can choose the time of day they want to participate in the survey, which is a bonus compared to receiving random telephone interviews.