Gfk is a German-based data and analytics company that provides insights and market research solutions. The company is headquartered in Nuremberg, Germany and offers several data products useful to businesses in various industries. GfK also has an impressive international presence and is considered one of the top 5 providers within its industry globally, with offices in all the key markets globally.
Like other leading market research companies, GfK uses a community of panel members to conduct its online research. Gfk recruits these panel members by leveraging a mix of in-house consumer panels they manage directly and respondents from 3rd party panel providers, which they acquire through automated solutions. Panel members receive notification via email and visit their member page online. This is much less intrusive than telephone interviews, and many respondents find it engaging and rewarding to fill out surveys. Also, respondents can choose the time of day they want to participate in the survey, which is a bonus compared to receiving random telephone interviews.
If you are interested in joining one of Gfk’s online panels, check out the sites below: