Cint

What is Cint?

Cint operates a marketplace where survey participants are connected with buyers of market research data. As such, when you join a panel operated by Cint your profile will be offered to thousands of market researchers globally. Your personal data will remain anonymous, but the answers from the surveys you’ll fill out will be shared with 3rd party clients.

The company’s platform allows businesses, organizations, and researchers to conduct online surveys and research studies, and access a panel of millions of respondents globally.

CINT’s services include:

Survey creation and distribution: CINT’s platform allows users to create, distribute, and analyze online surveys.
Panel Services: CINT has a panel of over 20 million respondents globally, which can be used for online surveys and other research studies.
Data analysis and reporting: CINT provides data analysis and reporting services to help clients understand and interpret their research results.
Target groups: CINT can provide targeted respondents for specific industries and demographics, such as B2B, healthcare, and consumers.
API: CINT also provides an API (Application Programming Interface) to integrate survey distribution and data collection with other platforms and systems.

Based in Sweden

Headquartered in Stockholm, Sweden, Cint has experienced substantial growth, making the company one of the largest data providers globally.

The company is also a technology leader in its industry, investing heavily in products that support existing customers and expand into new end markets. The company has built a robust business model by leveraging its no-touch programmatic and cloud-based data exchange. Cint has become the leading exchange for buying and selling access to respondents by effectively combining market research clients and respondents.

Cint’s acquisition of Lucid

With the $1.07bn acquisition of the US-based panel exchange Lucid in 2021, Cint expanded its access to respondents in North America significantly. The combined company provides a platform that enables vast access to verified global audiences. With thousands of supply partners, Cint provides user-friendly interfaces to access online consumer panels. Its exchange platform brings together insights from around the world, enabling companies and researchers to use them for research and analysis. Cint has access to millions of consumers in more than 80 countries which makes it one of the leaders among market research providers.

Confused about Cint’s role?

Two key ways you’ll come across Cint:

1. As a 3rd party platform provider

Cint’s platform connects users from third-party communities with market research buyers. So if you’re a survey-taker suddenly seeing the Cint name, it’s because the original survey community you signed up to is connected to the Cint platform. This process is often confusing for market research participants who think they are signing up with a specific panel community but are forwarded to another platform before the survey ends.

2. Signing up for a Cint survey community

Cint also runs proprietary panels which they fully own. In this case, all your data is fully owned by Cint as sign up directly to their platform.