
Top Paid Survey Sites in Canada 2023

$2 - $15 per hour

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Gift Cards

Prepaid cards
🏆Top rated survey sites for Canadians
Looking for ways to earn some extra cash during your spare time? Canadians have a wide selection of paid survey sites to choose from, with varying degrees of quality. We’ve compiled a list of the best survey panel sites on this page, taking into account factors such as compensation level and user experience. While PayPal is the most common reward option, you’ll also come across sites that offer gift cards, bitcoin, and prepaid debit cards.
Canadian Survey Sites
LEO
- Well-functioning survey-app
- Few screenouts
- Good quality surveys with few technical glitches
- A leading market research company behind the panel
- Fair incentive levels adjusted for time spent in the survey
- Offers several payment methods
- Quite a lot of profiling questions
- High payout threshold
Tellwut
- Varied earning opportunities
- Several gift card options
- Cash payments
- Insights Association member
- Fast payment process
- Low compensation
- Repetitive profiling questions
PaidViewpoint
- High level of qualification
- Good range of survey topics
- Fun and interesting surveys
- A few typos in the surveys
- Translation mistakes in questionnaires
- Hard to reach the redemption level for your first reward ($15)
Ipsos iSay
- Low cash threshold of $5
- Well-establised firm
- Mobile-friendly surveys
- Points for screenouts
- Multiple rewards options
- Effective matching of respondents
- Cash payouts via PayPal take 3-4 weeks to process
- Strict quality criteria which can lead to false positives
- Low compensation for regular short consumer surveys
LifePoints Panel
- Low payout threshold
- Fast payment process
- High-quality surveys
- Cash payments
- Join-bonus
- Quick to block accounts
- Repetitive profiling questions
- Hard to qualify
Prolific
- Transparent payment system
- Low redemption level
- High incentives compared to regular consumer survey sites
- Good selection of payment options
- Interesting survey opportunities
- High qualification rate
- Simple user interface
- Surveys are not always mobile-friendly
- Complex questions which can take a lot of concentration and time to fill out
Branded Surveys
- Can cash out with PayPal and other payout options
- Low minimum payout
- Great bonus program
- Awesome customer service
- You won’t qualify for each survey
Univox Community
- Cash payments
- Disqualification reward
- ESOMAR member
- Very high payout threshold
- Hard to qualify
- Slow support
- Quick to block accounts
- Slow payment process
User Interviews
- Fair payment
- There is no payout threshold
- Transparent reward system
- PayPal payment available
- Excellent support
- Earning opportunities limited
- Can be hard to qualify
- Cash options are not always available
Google Opinion Rewards
- Consistent survey quality
- Good survey experience
- Rewards are in line with survey length and efforts
- Surveys on topics that you are familiar with
- Low redemption level
- Not a big earning possibility (usually less than $10 per month)
- Limited reward options
- Expiration of unused credit after 1 year
- Few survey opportunities
Taking surveys and sharing their data is a way for ordinary Canadians to get a piece of the multi-billion dollar market research industry. From large international firms to small local agencies, a wide range of companies offer paid surveys, focus groups, and product testing opportunities.
Driving the industry’s growth is the demand for consumer insights, as businesses seek to understand the market, their customers, and their competitors. Key sectors driving market research in Canada include retail, financial services, telecommunications, healthcare, and government.
The Canadian Market Research Association
Market research in Canada is regulated by the Canadian Research Insights Council (CRIC), which upholds ethical and professional standards. Members are required to abide by a code of conduct, including safeguarding participants’ confidentiality, obtaining informed consent, and ensuring research is conducted with integrity. If you want to make sure that you’re signing up to a legit survey site in Canada, you should check if the parent company is a member of either CRIC or one of the international market research organizations such as ESOMAR or Insights Association.
As demand for data-driven insights increases, the market research industry in Canada is expected to grow further, with digital research methods and new technologies such as artificial intelligence, automation, and big data analytics driving innovation.
Market leader in Canada: Leger
Leger Opinion is by many considered the leading market research provider in Canada. A well-known and respected firm that has been in operation since 1986.
Leger Opinion has a deep understanding of the Canadian market and the cultural nuances that can impact consumer behavior, attitudes, and preferences. This local knowledge enables Leger Opinion to provide more accurate and relevant insights to their clients, which can be crucial for businesses looking to expand their operations in Canada.
Furthermore, Leger Opinion is uniquely positioned to serve the French-speaking population in Canada. With offices in Quebec and a team of bilingual researchers, Leger Opinion has the capability to conduct research in both English and French. This is a significant advantage for businesses that are looking to conduct research in Quebec or target the French-speaking population, as it allows them to reach a broader audience and gather more comprehensive data.
Global providers present in Canada
Connected 3rd party Survey Networks
In addition to panel communities where you can sign up for surveys, you can also find survey networks connecting with third-party publishers. One such example is Cint’s YourSurveys, which is connected to several Canadian websites and offers users extra rewards and points through paid surveys.
It’s worth noting that local Canadian market research firms like Leger’s Leo Panel may offer higher rewards and better quality surveys than some of the big international programmatic firms.
Reward Sites for Canadians
Swagbucks
- Frequent survey opportunities
- More rewards than "just" surveys are available
- A legit company with a long history in the survey industry
- Low payout threshold
- Several payout options
- Both mobile app and browser support
- Lots of screenout questions
- Low incentives
- Below-average survey experience
Instars
- It is very simple to find open surveys
- A legit company with well-written surveys
- This is a great way for you to make extra income in your spare time
- Surveys that match well
- Demographic questions are often asked
- Sometimes, invitation links break
- You can customize generic rewards more
Freecash
- Transparent
- Informative FAQ section
- Low payment threshold
- A mix of good and bad offers
- Hard to qualify for surveys
- Examples of misleading payout information
instaGC
- Varied Tasks
- Monthly Competitions
- Low minimum withdrawal threshold
- Payouts are low
- Rewards are frequently frozen
- Expect to provide your driver's license
- Helpdesk is slow to resolve issues
- Low qualification rate
A reward site is a website that offers rewards or incentives to users for completing certain tasks or activities. Users can earn points or virtual currency in return for completing tasks, which can then be redeemed for prizes, cash or gift cards.
Examples of reward sites available in Canada include Swagbucks and DailyRewards. These sites offer a mix of surveys and other paid tasks such as watching videos, completing offers, and downloading apps.
Third-party surveys
Reward sites are often used by companies to conduct market research or to promote their products or services. The surveys offered on these sites usually come from third-party platforms such as YourSurveys and PollFish, which are automatically matched through programmatic marketplaces connecting market research buyers and respondents.
However, it is important to be cautious when using reward sites, as some may be scams or may not offer fair compensation for the time and effort required to complete the tasks. Surveys offered through third-party marketplaces such as YourSurveys and PollFish are often paid less than similar surveys on proprietary platforms like Prolific and Leger Opinion. Therefore, it is important to weigh the range of earning options available on reward sites against the potential compensation offered by surveys.
What types of surveys can I expect?
Not sure if taking online surveys is something for you? By contributing to surveys, you can influence products and services across a wide range of sectors. Even if your primary motivation is to earn dollar bucks, you’re much more likely to enjoy taking surveys if you see the value in making your voice heard.
10 real-world examples of online surveys making an impact on Canadian consumer brands:
- Product features and attributes: Lush researching which product features and attributes are most important to consumers when choosing skincare products, such as ingredient preferences, product texture, and fragrance.
- Customer satisfaction and loyalty: Walmart measuring customer satisfaction and loyalty levels, including factors like store layout, product quality, and overall shopping experience.
- Brand awareness and perception: Hudson’s Bay assessing brand awareness and consumer perception of their brand, including questions about brand recognition, brand associations, and perceived quality compared to other similar brands.
- Purchase behavior: Best Buy exploring how and why consumers make purchase decisions when buying tech products, including factors like price, product specifications, and brand reputation.
- Price sensitivity: Air Canada measuring consumer price sensitivity for different types of flights and destinations, and use the insights to optimize their pricing strategy.
- Advertising effectiveness: Tim Hortons exploring the effectiveness of their advertising campaigns, including which ads are most memorable and which messages resonate best with consumers.
- Product usage and behavior: Black & Decker researching how consumers use and interact with their products, including which features are most important and which features could be improved.
- Demographic and psychographic information: Sephora gathering demographic and psychographic information about their customers, including age, income, lifestyle habits, and beauty preferences.
- Market trends and industry insights: Molson Coors using online surveys to stay up-to-date with market trends and industry insights, including which types of beer are growing in popularity and which regions are producing the best beer.
- Customer feedback and suggestions: Amazon using online surveys to gather feedback and suggestions directly from customers, including ideas for new products, improvements to the website, and customer service issues.