The Best B2B Survey Sites Reviewed

B2B Survey Sites

B2B surveys are designed for business professionals. Their goal is to measure interest in a new product or service and to find ways to improve or solve problems. While they may sound similar to consumer-facing surveys, they are not the same. There are several important differences between the two. First of all, B2B surveys are intended for business users, as opposed to the general public. Oftentimes, a B2B survey will have a smaller sample size and be more focused on a business audience.

Secondly, B2B surveys should be targeted at various levels of an organization. While the decision-makers should always be at the top, it is crucial to include the people who deal with the product or service. For example, if you are launching a new technology product, it may be appropriate to survey business people who use it. If you want to gather data for future planning, you should ask about the preferences and opinions of key opinion leaders, as well as decision-makers.

When distributing a B2B survey, you should consider how you will collect responses. For example, you may decide to use an online panel that provides you with a database of business people. These panels are useful for collecting data from different levels of an organization. Additionally, you should consider the business people who use the product or service. In addition, you should also consider whether the product or service is new or outdated.

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Opinionetwork
6.8

Opinionetwork

Macromill
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e-Rewards
6.5

e-Rewards

Dynata
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Bizpinion
6.7

Bizpinion

Empanel Online
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Panel Engage
7

Panel Engage

iResearch Services
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Miles for Opinions
6.8

Miles for Opinions

Dynata
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Pontos por opinioes
6.6

Pontos por opinioes

Dynata
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Opinion Rewards Panel
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KnowledgePanel
7.7

KnowledgePanel

Ipsos
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avios for thoughts
6.7

Avios for Thoughts

Dynata
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Survey Points Club
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IdeaShiftersPro
6.8

IdeaShiftersPro

Paradigm Sample
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myCLEARopinion
6.9

myCLEARopinion

BNP Media
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Engage In Depth
6.7

Engage In Depth

Engage In Depth
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The Opinion Terminal
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Opinions Take Flight
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Points for Thoughts
6.6

Points for Thoughts

Dynata
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Key aspects of B2B survey sites:

Sample size: One of the first steps in designing a B2B survey is determining the number of respondents that you’ll need. You should aim to get at least 200 respondents. This is the sweet spot between cost and quality. Moreover, the sample size is high enough to produce a 5% margin of error, which tells the reader that the data is accurate. Further, you can use the data to find the most effective combination of high-quality and low-cost surveys.

Data collection: A key benefit of B2B surveys is that they provide valuable insights into how users interact with a product or service. In addition to the quantitative results, B2B surveys can also measure the success of the sales and marketing efforts. They can provide valuable insight into the content that businesses need in order to achieve their goals. For example, B2B surveys can tell a business which digital experiences are effective, and which content assets and communications are not.

Respondent selection: If you’re looking for a wide range of respondents, consider using NewtonX. It’s easy to define your target audience and then generate survey responses from the highest-quality professionals. And if you’re unsure of the audience size, consider creating an ad hoc survey to help your sales team select the right respondents. There are numerous advantages of using NewtonX. Besides being affordable, NewtonX is a proven choice for B2B surveys.

Response rate: A B2B survey doesn’t always generate a high response rate from the first time you send out the invitation. It might require multiple reminders or different methodologies. And respondents may not complete the survey if it’s distributed digitally or over the phone. It may also require several follow-up meetings with the respondents. However, these efforts can yield a high return. You should consider the following before you make the final decision.

Content creation: B2B surveys can help you improve your content strategy by identifying what your leads like to read. Some leads prefer short, descriptive content, while others are more interested in video content. You can tailor your content to suit these preferences. You can also ask them what industry trends they see in content and create content around their opinions. Lastly, B2B surveys can help you determine your most qualified leads. These are the people who are more likely to buy your product or service.

Data analysis: When you want to analyze the data, you should know what kind of feedback you are looking for. There are two main types of data analysis – exploratory and descriptive. Both methods are necessary to make a high-quality report. But it is important to select the right one for your needs. If you don’t want to waste time on tedious calculations, you can use data tables. They take a lot of time to set up, but they are better for the job.

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