Leverage Your Insights!

How much you’ll earn per side hustle depends on four main factors:

1. Target Scarcity: Niche target-groups are often paid more, such as mother of babies.
2. Business Value: Companies in certain sectors pay more, such as private equity companies and consultancies.  
3. Task Length: A 60 minutes task is usually better paid than a 5 minutes task.
4. Task Complexity: Tasks that take more efforts, like participating in a video call, is usually better paid than simple online tasks.

The sum of these factors determines the reward level. As you can see from the example below, high-scarcity gigs like expert networks (GLG) and healthcare panels (Medscape) pay a lot more than low-scarcity consumer gigs such as OpinionWorld and Prolific. On the other hand, user testing sites (IntelliZoom) are often well paid because of the high complexity of the tasks, which can involve downloading software or speaking to a moderator on a video call when conducting the tests.